Agency Comparison
Notabiggeragency.Abetterdecisionlayer.
You've probably worked with agencies before. Some were fine. Some were frustrating. Here's what makes working with us different.
No pitch, no preparation required. If we're not the right fit, we'll tell you.
Side by Side
What actually changes
The difference isn't more people or more tools. It's a fundamentally different approach to what Google Ads management should achieve.
| Area | Typical Agency | JudeLuxe |
|---|---|---|
| Focus | Platform metrics (ROAS, CTR, impressions) | Commercial outcomes (profit, margin, cash flow) |
| Reporting | Automated dashboards with vanity metrics | Decision summaries explaining what changed and why |
| Strategy | Algorithm-led, reactive to platform changes | Business-led, proactive commercial decisions |
| Communication | Monthly calls with junior account managers | Weekly Looms from the person doing the work |
| Account Access | Limited visibility, agency-controlled | You own everything, full transparency |
| Pricing Model | Percentage of spend (rewards spending more) | Fixed fee based on complexity (aligned to efficiency) |
| Contract Terms | 12-month lock-in with penalties | 3 months initial, then month-to-month |
| Team Structure | Sales → Account Manager → Junior Exec | Senior specialist handles your account directly |
Warning Signs
Signs your current agency isn't working
Not every frustration means you should switch. But these patterns indicate a fundamental misalignment that rarely improves.
Your ROAS looks good but profit is flat
They're optimising for the wrong metric. ROAS without margin context is meaningless.
You can't explain why campaigns are structured this way
No documented rationale means no intentional strategy. Changes happen without thought.
Reports show numbers but not decisions
Dashboards without context don't help you understand what's actually happening.
They celebrate wins but don't explain losses
Cherry-picking results hides the full picture of account performance.
Spend keeps growing but bank balance doesn't
Scaling without profit is just transferring money to Google.
You're always the one asking questions
A good agency proactively surfaces risks and opportunities before you ask.
The Core Difference
Depth over breadth. Judgment over volume.
Large agencies scale by adding more clients per account manager. More accounts mean less attention per account. Simple maths.
We work with fewer clients at higher depth. The person who talks to you is the person who works on your account. No handoffs.
At £10k+ monthly spend, your problems are judgment problems, not resource problems. You need better decisions, not more people.
Senior-led accounts
No junior account executives learning on your budget. Experienced specialists handling your campaigns directly.
Documented decisions
Every change has a rationale. Every week you know what happened, what it cost, and what's planned next.
Commercial alignment
We optimise for your actual goals: profit, cash flow, margin. Not vanity metrics that look good in reports.
Full account ownership
You own your Google Ads account, Merchant Center, and all data. If you leave, you take everything with you.
Right Fit
This is for you if...
- You spend £10k+/month on Google Ads
- You care about profit, not just revenue
- You want to understand your campaigns, not just trust blindly
- You're tired of generic reports and junior account managers
- You value transparency over hand-holding
Wrong Fit
This is not for you if...
- You want the cheapest agency available
- You expect overnight results
- You want someone to just 'handle it' without your involvement
- You're spending under £10k/month on Google Ads
- You prioritise ROAS over actual profit
Ready to talk?
30 minutes. No pitch. We'll tell you honestly if we can help.
Book a Discovery CallOr explore our switching guide and case studies first.
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