Google Ads should answer
to your P&L.
We manage Google Ads around product-level profit, stock and customer economics, not whatever ROAS makes the dashboard look good.
Trusted by leading brands
The problem
A good ROAS can still be bad business.
Revenue isn't profit.
Two products can both return £5 for every £1 spent and produce completely different amounts of profit. That's why we don't manage them the same way.
Google sees
Revenue
Your business sees
- COGS
- Shipping
- Returns
- Payment fees
- Discounting
- Margin
- Inventory
- New customer economics
Run the maths
See what your ROAS is hiding.
Plug in your numbers. We'll show you your break-even, and how much profit each pound of ad spend is actually making.
Total Google Ads-attributed revenue over the period
Average % of revenue spent producing the product
Pick, pack, ship, packaging. As % of revenue
Average % of orders refunded
Total Google Ads spend over the period
POAS of 1.84×. Each £1 of ad spend generates £0.84 of profit. Healthy commercial performance. Most well-managed ecommerce accounts target this range. Room to scale spend if SKU-level margin economics support it.
Get your benchmarked POAS report (free)
We'll benchmark your numbers against the JudeLuxe ecommerce dataset (Q1 2026: 75+ accounts across UK ecommerce). See where you sit relative to comparable brands and what the typical lift looks like for accounts at your stage.
Our method
Every SKU has a job.
Your catalogue isn't one economic unit. Under BOI® (Bid On Intent), every product is assigned one commercial role, and bids are set against that role rather than a blended account target.
One SKU. One job. Reassigned as the business changes.
or Gateway / Protect, where the economics call for it
Scale
Capture profitable demand where there is room to grow.
Profit
Maximise contribution from products with strong economics.
Protect
Defend strategically important demand.
Recovery
Turn ageing or overstocked inventory back into cash.
Gateway
Acquire valuable new customers where first-order economics justify it.
Our measurement
ROAS tells you what Google sold. POAS tells you what you kept.
Google Ads is still optimised using platform signals. But commercial decisions are informed by the actual economics coming out of Shopify and the business.
01
Margin
02
Returns
03
COGS
04
Customer type
05
Stock
06
Contribution
We optimise advertising decisions for profit, not reporting theatre.
How we measure POASOur proof
Commercial outcomes, named clients.
75+
Ecommerce brands
98%
Client retention
2026
European Search Awards, Best Small PPC Agency
Award-winning · 2026
Best PPC Agency
European Search Awards 2026
Most Innovative Campaign
European Search Awards 2026
Best PPC Campaign
National Digital Awards 2026
Best Agency Ops Director
National Digital Awards 2026
Results
Numbers that matter.
Real results from ecommerce brands. Each metric includes timeframe and baseline for context. See full methodology →
+212%
Revenue growth
+112% contribution margin, +83% LTV
Subscription-led restructure moved a DTC pet food brand back into profitable growth.
Wilsons Pet Food
+114%
POAS
+110% global revenue, +250% US growth
Regional margin targeting unlocked US and Europe.
Flavour Blaster
2×
Contribution Margin
+45% AOV, flat CAC
Shifted from loss-making samples to profitable bundles.
Husk & Seed
+94%
Contribution Margin
12-month period (1.2× → 2.3× POAS)
Year-on-year contribution margin growth through margin-led optimisation.
Thermos
Why priorities change
Google Ads changes when your business changes.
The account should adapt to the business. The business shouldn't have to adapt to the account.
Margin falls?
The target changes.
Stock starts ageing?
The SKU's job changes.
A product becomes constrained?
Budget moves elsewhere.
Supplier funding appears?
The economics change.
A customer-acquisition product proves high LTV?
You can tolerate a different first-order return.
Our category
We only do ecommerce PPC. Deliberately.
JudeLuxe specialises in Google Ads and Microsoft Ads for ecommerce businesses. We don't manage Meta, SEO, email or your website. That's intentional.
Depth beats breadth when millions of pounds are being allocated across thousands of products.
No SEO department.
No paid-social team.
No web-design retainers.
No pretending to be brilliant at twelve disciplines.
Who this is for
Built for ecommerce complexity.
Revenue
£3m to £100m+ ecommerce businesses
Spend
£15k to £500k+ monthly Google Ads spend
Catalogue
Hundreds to millions of SKUs
Platforms
Shopify, Magento, BigCommerce, WooCommerce
Markets
UK and international
If every product in your catalogue has roughly the same margin, stock position and commercial purpose, you probably don't need us.
Ready to see what intentional spend looks like?
30-minute discovery call. No pitch. No preparation required.
If we're not the right fit, we'll tell you and often recommend alternatives.
Book a 30-Minute Discovery CallThe Process
First call to first results
in 30 days.
Discovery Call
We ask questions. You share context. We figure out if there's a fit.
Commercial Audit
We dig into your accounts. Feed quality, SKU profitability, wasted spend. You get a written report.
See a real example →Findings Presentation
We walk you through what we found. You'll leave with clarity even if we don't work together.
Onboarding
Quick wins first. Pausing waste, fixing feeds, restructuring budgets. Results within 30 days.
Need to get internal sign-off first?
Download the CFO Board Pack - a one-pager with the commercial case, timeline, and objection responses.
Client Feedback
Don't take our word for it.
Absolute Google Ads experts. They focus on profit, not just sales volume. Their expertise in Google Shopping and PMax is second to none.
Working with JudeLuxe was different. Chris, Gee and the whole team do genuinely care about your business and give you more support than you should expect.
Immediate uplift to a decade long campaign. Quickly improved ROAS after mess left by underperforming previous agency.
Before you book
Fixed monthly fee, not a percentage of spend.
The agency has no financial reason to push your budget higher than your margins can support. When we recommend more spend, the SKU data backs it.
3-month initial engagement, then month-to-month.
No lock-ins, no exit penalties. Results keep clients, not contracts.
£15k to £500k+/month Google Ads spend.
Trusted by 75+ UK ecommerce brands, from £3M growth-stage DTCs to £100M+ established retailers.
Google Ads should answer to your P&L.
Find out what your ROAS is hiding. 3 quick questions, then your details. Takes 60 seconds.
What's your biggest frustration with Google Ads right now?
Select the one that resonates most.