Google Ads built around what your business needs to grow.
We manage ecommerce Google Ads around your margins, stock and customer acquisition priorities. Every SKU has a job®. Your advertising should help it do that job.
More profit. Better stock decisions. More valuable customers. Less money wasted on the wrong growth.
Trusted by leading brands
Good ROAS doesn’t always mean a good business result.
Google optimises for the signals it can see. We look at the bigger picture: margin, stock, customer acquisition and long-term value.
Sometimes the best optimisation is a decision Google wouldn’t make for you.
The platform question
How do we get more conversions?
At Thermos, the account was being optimised to reported ROAS. Tracking was double-counting conversions, inflating that ROAS by roughly 40%.
The decision we made
Fix the measurement before touching spend.
No budget decision until the baseline was accurate. Then the account moved from ROAS to contribution margin after COGS.
The business question
Which conversions are worth paying for?
Result: contribution margin up +94% and revenue up +86%, against the preceding equivalent period after correcting the double-counted conversions.
Read the full decisionYour Google Ads account doesn’t know what your business needs.
It sees clicks and conversions. It doesn’t see margin, stock cover or which customers come back. These are the four questions we ask first.
- 01
Are you advertising the right products?
- 02
Are you paying for demand you already own?
- 03
Is stock availability shaping your budget?
- 04
Is reported revenue turning into contribution?
Thermos UK results
- Contribution margin
- +94%
- Revenue
- +86%
- Conversion
- +86%
View case study“Absolute Google Ads experts. They focus on profit, not just sales volume. Their expertise in Google Shopping and PMax is second to none.”
Thermos UK · same period comparison
Every SKU has a job.®
Different products need different commercial strategies. We align your Google Ads to the real job each product needs to do, not a single target ROAS across everything.
See how BOI® works
Sometimes growth means spending less.
Thermos needed measurement corrected so contribution could grow. UKSoccerShop needed something else entirely: ageing stock turned back into cash. Two problems, two decisions, and neither answered by one ROAS target.
- £520k
- Cash recovered from aged stock
- £287k
- Working capital freed
- 35%
- Inventory turnover improvement
UKSoccerShop. Client-reported gross cash recovered from aged stock over 45 days; cash recovered, not profit.
Read the UKSoccerShop storyYou’re paying for judgement. Not button pressing.
What happens in your business should change what happens in your account. This is how trading priorities turn into everyday Google Ads decisions.
- 01
When stock changes
Budget follows cover. Lines running short stop absorbing spend; ageing lines get a time-boxed Recovery job.
- 02
When margin falls
Bids are reset to what the product can now afford, rather than defending last month's ROAS.
- 03
When a new range launches
It gets room to learn, with its own targets, so it isn't judged against proven best sellers.
- 04
When acquisition costs rise
We check whether new customers still pay back, and say so if the honest answer is to spend less.
So why JudeLuxe, rather than another PPC agency?
- Fixed monthly fee from £2,000. No percentage of spend, no media mark-up.
- Commercial trading input, not just campaign reporting.
- Stock-aware decisions, every week.
- Senior specialists on your account. No junior handoff.
- A willingness to recommend spending less.
This is what you’re actually paying for.
An excerpt from a real client report, with the client’s identity removed. Evidence, what it means, and the decision that follows.
Read the whole report (PDF)Key insight 01 · Jan to Aug 2026
The US delivers the fastest value growth.
Reported value rose 22.77% to £243,511. Spend rose 40.20%, so the next scale decision must test marginal efficiency.
Next step 03
Test the next increment of US spend.
Use a controlled budget change with an agreed contribution floor. Higher spend has outpaced reported-value growth.
If we tell you to spend £20,000 less on Google Ads, our fee doesn’t change.
Fixed monthly fee from £2,000. No percentage of spend, no media mark-up.
Small team. Big commercial thinking.
Founded in 2021 by Chris Avery and Gee Kullar. The people making decisions on your account understand ecommerce trading, and they are the people you speak to.
Meet JudeLuxeMaybe you don’t need a PPC agency.
A no-pressure review of your Google Ads, stock, margins and growth opportunities.
- A free 30-minute conversation
- No account access needed
- A straight answer, even if it's “you're doing fine”