Getting Started
What makes JudeLuxe different from other Google Ads agencies?
We focus exclusively on ecommerce and measure success by profit (POAS), not just ROAS or revenue. Every product gets a commercial role, and every decision is documented and defensible. We don't chase vanity metrics. We chase profit.
Do you work with brands outside the UK?
Yes. We work with ecommerce brands across multiple markets globally. Our approach works for any market where Google Ads drives meaningful revenue.
What size of business do you typically work with?
We work with ecommerce brands spending £10k+ per month on Google Ads. Our clients range from ambitious DTC brands to established retailers turning over £50M+.
How long does it take to see results?
Most clients see meaningful improvements within 30-60 days. However, our focus is on sustainable, profitable growth rather than short-term spikes that don't last.
Do you offer contracts or is it month-to-month?
After a short initial setup period (typically 3 months to implement our methodology properly), we move to rolling monthly terms with 30 days notice. No long-term lock-ins. If we're not delivering, you can walk away. We'd rather earn your business every month than trap you in a contract.
Are you a UK-based agency?
Yes. We're headquartered in Birmingham, UK with a fully UK-based team. No offshoring, no timezone issues. While we work remotely, we regularly visit clients in person for strategic reviews. We believe in face-to-face accountability, not hiding behind screens.
Services & Approach
What is POAS and why does it matter?
POAS (Profit on Ad Spend) measures the actual profit generated per pound spent on ads, not just revenue. It accounts for product costs, margins, and ensures you're scaling profitably rather than just growing top-line revenue while losing money.
What Google Ads services do you offer?
We specialise in Google Shopping, Performance Max, and Search campaigns for ecommerce. This includes product feed optimisation, SKU-level management, commercial mapping, and profit-focused bidding strategies.
Do you manage other advertising platforms?
No. We focus exclusively on Google Ads. This specialism allows us to go deeper than generalist agencies and deliver better results for ecommerce brands.
What is commercial mapping?
Commercial mapping assigns every product a strategic role: margin driver, cash recycler, stock clearance, or controlled scale. This ensures spend is allocated intentionally based on commercial reality, not just performance signals. Most agencies bid on products without knowing whether a sale actually makes money. Commercial mapping fixes that.
What are Gateway SKUs and why do they matter?
Gateway SKUs are products that rarely get purchased themselves but consistently introduce customers who go on to buy higher-margin items. Most agencies would pause these as 'underperformers' because the click-to-sale data looks poor. We identify them through purchase path analysis and protect their budget, because killing a Gateway SKU often kills the revenue it was quietly generating elsewhere.
What is the Hero SKU fallacy?
Google Ads attributes revenue to the product that was clicked, not the product that was actually purchased. So your 'best performing' SKU might just be the one people click before buying something else entirely. We call this the Hero SKU fallacy. We cross-reference click data with actual basket contents to find which products genuinely drive profit, not just which ones look good in Google's reports.
What is your approach to Performance Max campaigns?
We treat Performance Max as a precision tool, not a black box. We structure campaigns around commercial intent, use strategic asset groups, exclude poor performers at SKU level, and layer in first-party data. Every PMax decision is documented and defensible.
How do you handle product feed optimisation?
We treat the feed as the foundation of Shopping performance. This includes title and description optimisation, custom label strategies for commercial segmentation, supplemental feeds for margin data, and ongoing quality monitoring.
How do you manage seasonality and promotional periods?
We build seasonality into our planning from day one. This includes pre-season preparation, adjusted bidding strategies, promotional asset scheduling, and post-peak analysis. We plan for Black Friday, Christmas, and your category-specific peaks months in advance.
Working Together
How much do your services cost?
Fixed monthly fees starting from £2k/month, based on catalogue complexity and spend level. No percentage of ad spend, ever. That model creates a conflict of interest-if we're paid more when you spend more, we're incentivised to inflate budgets, not improve efficiency. Fixed fees align us with your profit. When we find waste, we cut it.
How many clients do you take on at once?
We deliberately limit our client roster. Every account gets senior-level attention, not a junior running a playbook. If we're at capacity, we'll tell you upfront and offer a waitlist rather than dilute the service. Quality over volume isn't a slogan here-it's a commercial decision.
What's included in a free commercial review?
We'll analyse your Google Ads account, identify profit leaks and opportunities, and provide a clear roadmap for improvement. There's no obligation. It's genuinely useful whether you work with us or not.
How often will we communicate?
We provide weekly performance summaries and monthly strategic reviews. For urgent matters, we're always available. You'll have direct access to your account team, not a client services layer.
Do you meet clients in person?
Yes. For onboarding, strategic reviews, or when the conversation is too important for video, we'll come to you. We're not hidden behind screens. Most agencies never leave their office. We believe face-to-face accountability builds better partnerships.
What access do you need to get started?
We'll need admin access to your Google Ads account, read access to your analytics, and ideally product cost data so we can calculate true profitability.
What happens during onboarding?
Our onboarding takes 2-3 weeks and includes a full account audit, commercial mapping of your catalogue, feed analysis, tracking verification, and strategy development. We document everything and present a clear 90-day roadmap before making changes.
How quickly can you take over an existing account?
We can take over management within 48 hours if needed, but we prefer a structured 2-week handover. This allows us to audit properly, understand historical performance, and avoid disrupting what's already working.
Switching Agencies
What if we're currently with another agency?
We handle agency transitions regularly. We'll work with your existing agency during handover where possible, or manage a clean break if that's not feasible. The priority is continuity: we won't let performance drop during the switch.
Will there be disruption when switching to you?
Minimal. We plan transitions carefully, audit the existing setup before making changes, and preserve what's working. Most clients see no performance dip during handover, and improvements within the first few weeks.
Will you honour our existing budget or push us to spend more?
We work with your existing budget. If anything, we typically find ways to achieve better results with less spend in the first 90 days by cutting waste. We're on a fixed fee, so we have zero incentive to inflate your budget. If we recommend increasing spend, it's because the data proves there's profitable headroom-and we'll show you the numbers before committing a penny.
Can you help us bring Google Ads in-house instead?
Yes. If building internal capability makes more sense for your business, we offer training and consultancy to help you get there. We'd rather you succeed independently than stay dependent on any agency.
What's your notice period if we want to leave?
30 days, simple as that. After the initial setup period, you're on rolling monthly terms. We don't believe in trapping clients with exit penalties or long notice periods. If you're not happy, you shouldn't have to jump through hoops to leave.
Platforms & Technical
Do you work with Shopify, Magento, and WooCommerce stores?
Yes. We work with all major ecommerce platforms including Shopify, Shopify Plus, Magento/Adobe Commerce, WooCommerce, and custom builds. Our methodology adapts to your tech stack, and we have experience with most feed management tools.
What is Google CSS and do you use it?
Google CSS (Comparison Shopping Service) allows approved partners to show Shopping ads with reduced click costs. We're a Google CSS Partner, which means our clients typically pay less per click than advertisers using Google's own CSS, savings that go straight to your bottom line.
What tracking do you need in place?
At minimum, we need Google Ads conversion tracking and Google Analytics. For profit-focused optimisation, we also need product cost data integrated into your feed. We'll audit your current setup and fix any gaps before we start.
Do you help with tracking and attribution setup?
Yes. Accurate tracking is foundational to everything we do. We'll audit your current implementation, fix any issues, and ensure you're capturing the data needed for profit-based decisions. This includes server-side tracking where appropriate.
What's your approach to server-side tracking and consent mode?
With cookie restrictions tightening and iOS changes reducing client-side data, server-side tracking is no longer optional for serious advertisers. We implement and maintain server-side tagging through Google Tag Manager, ensuring your conversion data stays accurate even as browsers block more tracking. We also configure Google Consent Mode v2 properly so your campaigns can model conversions you'd otherwise lose. Most agencies ignore this until performance mysteriously drops.
What feed management tools do you work with?
We work with all major feed tools including Feedonomics, DataFeedWatch, Channable, and native platform solutions. If you're not using a feed tool yet, we'll recommend one based on your platform and catalogue size.
Results & Guarantees
How do you measure success?
We measure success by profit contribution, not vanity metrics. This means tracking POAS, contribution margin, and the commercial impact of every pound spent.
What kind of reporting do you provide?
You'll receive custom dashboards showing profit metrics, not just revenue. Every recommendation is documented with commercial justification, so you understand exactly why decisions are made.
Can I see examples of your results?
Yes. Visit our case studies page to see real results from ecommerce brands we've worked with, including specific profit improvements and strategic approaches.
What if results don't improve? Do you offer any guarantees?
We don't offer unrealistic guarantees because every account is different. What we do guarantee is transparency, rigorous methodology, and honest assessment. If we don't believe we can improve your results, we'll tell you upfront, before any commitment is made.
Frequently Asked Questions
Questionswehearmostoften.
If you don't find your answer here, get in touch. We're always happy to chat.
Getting Started
Services & Approach
Working Together
Switching Agencies
Platforms & Technical
Results & Guarantees
Still have questions?
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