Core Service
GoogleAdsthatadaptstoyourcommercialreality
Profit when you need margin. Volume when you need scale. Cash when you need liquidity. Not a single ROAS target applied blindly-a commercially adaptive approach built around what your business actually needs right now.
From £2k/month · 3-month initial term, then rolling
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Ecommerce brands managed
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Client retention rate
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Average client tenure
The Problem
One ROAS target doesn't fit every product or every moment
Most agencies apply a single performance target across your entire account. But your business doesn't work that way. New launches need investment. High-margin heroes should maximise profit. Slow-moving stock needs to clear. A blunt single target ignores all of this.
Static Strategy in a Dynamic Business
Your commercial priorities change. Quarterly targets shift. Seasons turn. Stock levels fluctuate. But most agency strategies stay frozen in place.
SKUs Treated as Equals
Not every product should be optimised the same way. A 60% margin hero and a 15% margin clearance item have completely different jobs-but most accounts treat them identically.
Platform Metrics Over Business Outcomes
Agencies optimise for what Google shows them-ROAS, clicks, impressions. But you care about what hits the P&L and what's left in the bank after VAT, returns, and COGS.
The Approach
Three modes. One account. Deployed where needed.
Rather than a single strategy, we operate in three distinct modes-shifting between them as your commercial priorities change. Different products, different moments, different jobs.
Profit Mode
When margin is the priority. We optimise for contribution margin, not vanity ROAS. Used when cash reserves are healthy and you need to maximise what hits the P&L.
When you need to protect margin or prove channel profitability
Volume Mode
When scale is the priority. We push for volume at acceptable unit economics. Used during launches, market share plays, or when you're chasing a revenue milestone.
When you need to hit revenue targets or scale aggressively
Cash Mode
When liquidity is the priority. We optimise for fast-moving inventory and rapid cash recovery. Used to clear stock, fund purchase orders, or manage working capital pressure.
When you need to clear stock or improve cashflow quickly
The Methodology
SKU Job Framework
Every product in your catalogue gets a job. Not a permanent label-a dynamic role that shifts as your business needs change. The framework ensures budget flows to where it creates the most value right now.
Map
We map every SKU against your commercial reality-margin, stock velocity, cash cycle. This isn't category-level thinking. It's product-level precision.
Assign
Each SKU gets a job: Scale (volume), Profit (margin), or Recovery (cash). Jobs aren't permanent-they shift as your business needs change.
Build
Campaign structure follows commercial intent, not Google's defaults. Asset groups, bidding, and budget allocation all reflect what each product is supposed to achieve.
Govern
Continuous rebalancing based on real-time signals: stock levels, margin changes, seasonal shifts. The account evolves as your business evolves.
What's Included
Complete management, not just optimisation
Senior-Led Execution
Your account is managed by senior strategists, not junior execs following playbooks. Every decision considers commercial context, not just platform metrics.
Weekly Loom Updates
A 5-10 minute video each week showing what happened, why it happened, and what we're doing next. No monthly reports that arrive too late to act on.
Slack/Teams Access
Direct access to your account team. Questions answered within 4 business hours. No ticketing systems or account manager gatekeepers.
Monthly Strategy Calls
Scheduled calls to align on commercial priorities, review performance against P&L goals, and adjust approach based on business changes.
Full Account Transparency
You own the account. You have full access. We never hold accounts hostage or obscure what we're doing. Everything is visible.
Commercial-First Reporting
Reports built around contribution margin, realised revenue, and cash impact-not platform ROAS. Finance teams can actually use our numbers.
Full Campaign Management
Commercial Infrastructure
Who This Is For
Built for £1m+ DTC brands
Spending £10k+/month on Google Ads
Below this threshold, SKU-level management doesn't make commercial sense.
Ready to move beyond ROAS theatre
You care about what hits the P&L, not what the platform reports as "return".
Frustrated with agency distance
Monthly reports that arrive too late. Account managers who don't understand your business. Junior staff doing the actual work.
Not for everyone:
If you're a startup still finding product-market fit, a lead-gen business, or looking for the cheapest possible management-we're not the right fit. This is for established ecommerce brands ready to treat Google Ads as a commercial lever, not a marketing expense.
March 2026 Update
Updated March 2026Latest platform changes and how we're adapting our approach:
- Google's March 2026 Core Update is live. Ecommerce brands with strong product data and conversion tracking are gaining ranking advantage.
- PMax asset group controls now fully deployed. Finer-grained budget allocation between Search and Shopping is standard across all accounts.
- Consent Mode v2 enforcement means server-side tagging is now essential. All managed accounts have been updated.
- Demand Gen campaigns now integrate with our SKU Job Framework for brands wanting YouTube and Discover reach with commercial intent.
Ready for Google Ads that works around your business, not the other way around?
Book a 30-minute discovery call. We'll discuss your commercial priorities, review your current setup, and show you how a commercially adaptive approach would work for your brand.
Pricing: From £2k/month. Fixed fee, not percentage of spend. 3-month initial term, then month-to-month with 30-day notice.
FAQs
Common questions
Weighing JudeLuxe against other Google Ads agencies?
See how a senior-led, profit-first retainer compares to named UK agencies, in-house teams and freelancers.