Why Us
Theagencyforoperatorswho'veoutgrowntheiragency.
JudeLuxe exists for one reason: ecommerce brands spending £10k+/month on Google Ads deserve an agency that understands their P&L as well as their platform.
94%
Average profit lift across retained clients
98%
Client retention rate
£620k+
Waste eliminated from audited accounts
75+
UK ecommerce accounts audited
Six Things That Make Us Different
Not better. Different. These are structural differences in how we think, charge, and deliver - not marketing claims.
Profit-First, Not Revenue-First
We bid on profit, not revenue. Every campaign, every SKU, every budget decision is measured against contribution margin - not vanity ROAS. This is the single biggest difference between us and 95% of agencies.
Our POAS MethodologyeCommerce Only
We don't do lead gen, SaaS, local services, or 'a bit of everything.' We manage Google Ads exclusively for ecommerce brands spending £10k+/month. That focus means we've seen every margin structure, every fulfilment challenge, every seasonal pattern.
Is this for you?SKU-Level Economics
We don't treat your catalogue as one blob. Every SKU gets a commercial role - Scale, Profit, Cash Recovery, or Gateway. Budget flows to where the margin is, not where the volume is.
The SKU Job ProblemFixed Fee, Aligned Incentives
We charge a flat monthly fee. Our revenue doesn't grow when your spend grows - it grows when you renew. That means we'll tell you to cut spend when cutting spend is the right commercial decision.
Pricing PhilosophyCommercial Fluency
We speak P&L, not just CTR. Our reporting connects ad spend to contribution margin, working capital impact, and unit economics. Your finance team will actually want to read it.
See Our ReportingSenior-Only Delivery
No account managers. No juniors running your campaigns while a senior shows up for QBRs. The person you speak to is the person managing your account. Every time.
Meet the TeamIs This for You?
We're built for
- DTC brands doing £1M+ in revenue
- Monthly Google Ads spend of £10k-£150k
- Brands with real margins to protect (not VC-subsidised growth)
- Commercially-minded operators who understand unit economics
- Brands ready for a specialist, not a generalist
Not the right fit
- Startups pre-product-market fit
- Brands spending under £10k/month on Google Ads
- Anyone looking for the cheapest option
- Brands who want to 'just scale' without understanding margin
- Companies without COGS data or margin visibility
Why We Exist
Most ecommerce brands reach a point where their Google Ads agency hits a ceiling. Revenue growth slows. Margin erodes. The reports still look fine - but the bank account tells a different story.
The problem isn't usually the platform. It's that the agency doesn't understand the commercial reality behind the numbers. They optimise for ROAS because that's what they know. But ROAS doesn't account for returns, fulfilment costs, COGS variations, or cash flow cycles.
JudeLuxe was built to bridge that gap. We combine deep Google Ads expertise with the commercial fluency of someone who's sat in a board meeting and defended a P&L. That's not a marketing claim - it's the reason our clients stay.
The Information Gap
Google's AI optimises on half the picture.
Smart Bidding sees conversions. It doesn't see your returns rate, your COGS, your cash cycle, or that your best-selling SKU is about to go out of stock.
We bridge those blind spots so every bidding decision reflects commercial reality, not just platform signals.
What Google Can't See
7 commercial signals invisible to automation
Each one changes what "profitable" actually means for your ads.
Agency Comparison
How different agency models compare
Not all agencies are structured to prioritise your profit. Here's how the models differ.
| Factor | % of Spend | Generalist | JudeLuxe |
|---|---|---|---|
| Fee structure | % of spend | Retainer + upsells | Fixed fee |
| Primary metric | ROAS | Conversions | POAS / Profit |
| SKU-level strategy | |||
| Margin-based bidding | |||
| Weekly updates | Monthly call | Report only | Loom + async |
| Contract terms | 12-month lock | 6-12 months | Rolling after setup |
The Difference
What we don't optimise for
Most agencies optimise for metrics that look good in reports.
We optimise for outcomes that show up in your P&L.
Most agencies help you scale.
We help you avoid scaling mistakes.
Vanity Constraints We Ignore
Platform partnership status
Badges don't protect your margin.
Feature adoption for its own sake
New features often benefit the platform, not you.
ROAS without context
High ROAS on low-margin products is a loss.
Revenue growth that flattens profit
More revenue, same profit = working for free.
Ready to Work With a Specialist?
30-minute discovery call. No pitch deck. We'll tell you honestly whether we're the right fit.