Speaking & Events
ConferenceSpeaking
The JudeLuxe team speaks at leading search marketing conferences on profit-first PPC, POAS implementation, and commercial feed architecture for ecommerce brands.
Upcoming in 2026
Confirmed speaking engagements for the current year. Follow us for announcements as new events are added.
HeroConf Brighton
Beyond ROAS: Commercial Mapping for High-SKU Retailers
A deep-dive into how ecommerce brands with 5,000+ SKUs should structure bidding around contribution margin, not revenue. Covers three-layer feed architecture, SKU-role assignment, and real-time margin-based conversion values.
PerformanceMCR
Profit-First PPC: How Ecommerce Brands Should Actually Measure Google Ads
Why ROAS is a vanity metric and how brands should instead measure contribution margin per click. Includes a worked example showing how a 12x ROAS account was losing money on 40% of its SKUs.
How We Approach Speaking
We don't do thought-leadership theatre. Every talk is built from live account data, real commercial outcomes, and the kind of detail that practitioners can use the next morning.
No Fluff, No Theory
Every talk is built from real account data and real client scenarios. We share the numbers, the mistakes, and the frameworks - not abstract best practices.
Built for Practitioners
Our audience is in-house teams and senior marketers who manage real budgets. We skip the 101 content and go straight to the decisions that move margin.
Actionable Takeaways
Every session ends with a clear framework attendees can implement the following week. Slides, templates, and worked examples are shared post-event.
"Most PPC talks tell you what buttons to press. We'd rather show you what happens to the P&L when you press them."
- The JudeLuxe Team
Topics the Team Speak On
Each topic can be delivered as a keynote, workshop, or panel contribution - tailored to your audience and event format.
Profit-First PPC & POAS
Why ROAS misleads, how to implement Profit on Ad Spend, and the commercial frameworks behind SKU-level margin bidding.
- ROAS vs POAS: the metric that changes everything
- Building margin-aware conversion values
- Real-time profit signals in Smart Bidding
Feed Architecture & High-SKU Complexity
Three-layer feed architecture, inventory-synced bidding, and how to manage 10,000+ product catalogues profitably.
- SKU-role assignment (hero, long-tail, margin-drain)
- Inventory-aware bid suppression
- Supplemental feed strategies at scale
Google Ads Governance
Budget pacing, spend governance, negative keyword architecture, and the operational discipline most agencies lack.
- Budget as a P&L line item, not a slider
- Negative keyword taxonomy at scale
- Pacing frameworks that protect margin
Commercial Reality of PMax
What Performance Max actually does, where it leaks budget, and how to enforce commercial guardrails.
- Where PMax cannibalises branded search
- Asset group structure for margin protection
- When to use PMax vs when to avoid it
Measurement & Attribution
Why most ecommerce attribution is broken, how to build incrementality frameworks, and what CFOs actually need from Google Ads reporting.
- The gap between agency metrics and commercial reality
- Incrementality testing without massive budgets
- Board-ready reporting frameworks
Scaling Ecommerce Profitably
How to grow Google Ads spend without destroying margin. The inflection points, the warning signs, and the structural changes required.
- The diminishing returns curve most agencies ignore
- When to cap spend vs when to push
- Portfolio-level margin management
Available Formats
We adapt to your event's needs - from 20-minute firesides to half-day workshops with live account walkthroughs.
30-45 minutes
Keynote
High-impact presentations on profit-first PPC strategy, ideal for main-stage slots at industry conferences.
90-120 minutes
Workshop
Hands-on sessions where attendees work through real feed structures, margin calculations, and bidding frameworks with our team.
45-60 minutes
Panel
Expert panel participation on ecommerce PPC, agency models, Google Ads measurement, and the future of paid search.
20-30 minutes
Fireside Chat
Informal, audience-driven Q&A on the commercial side of Google Ads - the conversations agencies usually avoid.