Your5xROASmeansnothingif40%comesback.
Footwear has the highest return rates in ecommerce. Standard Google Ads ignores this entirely. We build campaigns that optimise for what stays sold, not what ships.
Part of our approach to
Fashion & Apparel
Footwear shares fashion's sizing complexity and seasonality, but with even higher return rates and unique inventory challenges.
The Challenges
Why footwear brands struggle with Google Ads.
The Return Rate Nightmare
Footwear return rates average 30-40%. A campaign showing 5x ROAS might actually be losing money after returns. If you're not tracking this, you're flying blind.
The Sizing Inventory Problem
Your best-selling trainer has 12 sizes but you're only stocked in 4 of them. Standard Shopping campaigns advertise all sizes equally, wasting budget on clicks you can't convert.
The Drop Culture Challenge
Limited releases and hype products require instant scaling. By the time traditional campaigns react, the product is sold out. The opportunity window is hours, not days.
Our Approach
How we make footwear advertising profitable.
Return-Adjusted Profitability
We integrate return data into campaign optimisation. A product with 50% returns needs double the ROAS to break even. We bid accordingly, shifting budget to lower-return categories.
Size-Aware Shopping
Custom labels flag size availability in real-time. When stock runs low on popular sizes, we reduce bids automatically. No more paying for clicks on sizes you can't fulfil.
Drop Day Protocols
For limited releases, we build pre-launch awareness campaigns and instant-scaling structures. When the product drops, we're already capturing demand at maximum efficiency.
Comfort and Specialist Targeting
Wide fit, arch support, vegan materials-we build campaigns around the specific needs that differentiate you from JD Sports and the price-focused giants.
The Difference
Generic agency vs. Judeluxe for footwear brands.
| Aspect | Generic Agency Standard approach | Judeluxe Sector expertise |
|---|---|---|
| Return handling | Ignores return rates in optimisation | Return-adjusted ROAS by campaign and product category |
| Size management | Advertises all products regardless of availability | Real-time size availability integration with bidding |
| Drop culture | Static campaigns miss limited releases | Rapid-response structures for hype product drops |
| Seasonality | Same approach year-round | Seasonal structures for boots, sandals, and transitional periods |
| Width/fit targeting | Generic shoe advertising | Specialist targeting for wide fit, orthopaedic, and comfort categories |
Results
What we've achieved for footwear brands.
0%
POAS improvement for DTC footwear brand
0%
Reduction in return rate through traffic optimisation
£0
Average order value maintained while scaling
FAQ
Common questions about Google Ads for Footwear.
Ready to make your footwear brand ads profitable?
Book a 30-minute discovery call. We'll show you exactly where your footwear brand is leaving money on the table.
If we're not the right fit, we'll tell you and often recommend alternatives.
Book a 30-Minute Discovery Call