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Your Product Feed Is The Most Important Document In Your Ecommerce Business

More important than your brand guidelines. The data file that determines whether Google shows your products or your competitor's - and most ecommerce founders have never read it properly.

Why Your Google Ads ROAS Is Lying To You - And What To Measure Instead

ROAS is the most reported metric in ecommerce Google Ads - and the most misleading. A 4x ROAS at 20% margin is a loss. Here's what to measure instead.

Inventory-Synced Bidding Architecture: How We Connect Stock, Margins, and Google Ads

A technical deep-dive into how inventory-aware feed architecture and margin-based conversion values create a bidding system that optimises for profit, not revenue. The engineering behind POAS.

Your Google Ads Budget Is a P&L Line Item, Not a Marketing Expense

Treating Google Ads as a marketing cost leads to arbitrary budgets and weak accountability. Here's why it belongs on the P&L - and how to make the shift.

The Reporting Gap: What Your Agency Shows You vs What Actually Matters

Most agency reports are designed to look good, not to inform decisions. Here's the gap between what gets reported and what actually drives profit.

Two Specialists, One Team: Why the Best Google Ads Results Come from Collaboration

Full-service agencies spread thin. Here's why pairing a Google Ads specialist with a dedicated social agency delivers better results than one agency doing everything.

Google Ads Ignores Your Size Profile - And You're Paying for It

Fashion ecommerce brands waste significant Google Ads budget advertising sizes nobody can buy. Size-aware spend management eliminates this hidden cost.

Returns and Broken Sizing: The Two Things Killing Fashion PPC Profit

Fashion brands lose profit to returns Google never sees and broken size runs Google keeps spending on. If you're not building around both, you're guessing with expensive data.

Your Google Ads Account Doesn't Know What Season It Is

Fashion products are depreciating assets. They move through launch, core selling, fragmentation, markdown, and clearance. Google treats every phase the same. That's where profit dies.

Why Fashion Brands Outgrow Their Google Ads Agency

Returns, broken sizing, and product lifecycle create problems generalist agencies aren't built to solve. Here's how to know when you've outgrown yours - and what fashion actually needs from a PPC partner.

You Don't Own the Customer - Google Shopping Exposes That

Just because someone bought from you before doesn't mean they're your customer. In Google Shopping, every search resets the auction. Here's the uncomfortable reality for multi-brand retailers.

Why Beauty Brands Outgrow Their Google Ads Agency

Most agencies manage beauty the same way they manage every other vertical. Shades, ingredients, and influencer spikes create problems they're not equipped to solve.