We're excited to announce that Chris Avery, Co-founder and Commercial Director of JudeLuxe, will be taking the stage at two of the most respected PPC conferences in 2026: PerformanceMCR and HeroConf.
Both talks focus on the same core idea: ecommerce brands need to stop optimising for revenue and start optimising for profit.
PerformanceMCR 2026
Talk: Profit-First PPC - How Ecommerce Brands Should Actually Measure Google Ads
Most ecommerce brands measure Google Ads performance using ROAS. It looks good in dashboards. It looks good in agency reports. But it doesn't tell you whether you're actually making money. Chris will break down why POAS (Profit on Ad Spend) is the metric that should replace ROAS for any brand serious about sustainable growth - and how to implement it without rebuilding your entire tech stack.
Visit PerformanceMCRHeroConf 2026
Talk: Beyond ROAS - Commercial Mapping for High-SKU Retailers
For brands with thousands of SKUs, "optimise the account" isn't a strategy. Chris will walk through the commercial mapping framework JudeLuxe uses to assign every product a commercial role - margin driver, cash recycler, stock clearance, or controlled scale - and how this changes everything from bid strategy to budget allocation.
Visit HeroConfWhy This Matters
The PPC industry has spent years optimising for metrics that don't show up on a P&L. Revenue is up, ROAS looks healthy - but profit is flat (or worse). These talks are about closing that gap.
If you're an ecommerce founder, marketing director, or CFO who suspects your Google Ads performance isn't translating into real profit, these sessions are for you.
"The goal isn't a better ROAS. It's a better P&L."
Want to talk profit-first PPC?
If you can't make it to the conferences but want to discuss how your ecommerce brand can shift from revenue-led to profit-led Google Ads, we'd love to hear from you.
Book a callAbout JudeLuxe
JudeLuxe is an award-winning ecommerce Google Ads agency that manages PPC around profit, not revenue. Winner of Performance Marketing Agency of the Year 2025 at the British Agency Awards.
We work with ecommerce brands spending £10k-£500k+/month on Google Ads.