We're proud to share that JudeLuxe has been nominated for PPC Campaign of the Year at the National Digital Awards, recognising our work delivering profit-first Google Ads growth for UK Soccer Shop and Thermos.
This nomination isn't about flashy tactics or "look at this ROAS chart" theatre.
It's about doing what most PPC agencies avoid: building campaigns that scale commercially, not cosmetically.
The Problem With Most PPC Campaigns: They Optimise for the Wrong Thing
A lot of PPC looks good in-platform. Until you zoom out and realise:
- The margin is getting crushed
- Spend is rising faster than profit
- Returns are wiping out 'performance'
- The account is being run like a black box
At JudeLuxe, we've built our approach around one simple idea:
"If it doesn't scale profitably, it doesn't scale."
What "Profit-First PPC" Actually Means
When we say profit-first, we mean we optimise Google Ads around what matters to the business:
- SKU-level profitability
- Margin protection
- Incremental growth
- Commercial bidding decisions
- Budget allocation based on what makes money, not what looks pretty
ROAS is useful. But it's not the goal. Profit is.
Our Work with UK Soccer Shop
UK Soccer Shop operates in a high-competition market where demand is strong, but efficiency is everything. Scaling Google Ads in this space requires clean structure, ruthless prioritisation, and constant control over wasted spend.
The focus wasn't "more traffic". It was more profitable revenue, driven by:
- Smarter campaign segmentation
- Feed-led improvements that increase Shopping efficiency
- Tighter query control and budget direction
- Prioritising products and categories that can scale without killing margin
Our Work with Thermos
Thermos is a globally recognised brand, but that doesn't mean growth is automatic. In mature categories, the challenge is rarely "getting clicks". It's making sure spend is going to the right places, at the right price, for the right return.
Our work focused on scaling profitably by improving:
- Shopping and Performance Max efficiency
- Product prioritisation based on commercial value
- Account structure that supports sustainable scaling
- Clarity over what's driving growth vs what's just spending budget
What Made These Campaigns Award-Worthy?
This nomination reflects what we believe modern PPC should look like:
1. Commercial clarity over PPC guesswork
No vague reporting. No mystery optimisations. Just clear decisions tied back to business outcomes.
2. A strategy built around profitability, not vanity metrics
We care about what's scalable, what's defendable, and what's actually worth bidding on. Not just what inflates dashboard numbers.
3. Execution that holds up under pressure
Anyone can "win" PPC when spend is low. The real test is scaling spend without losing efficiency, keeping performance stable through change, and maintaining control while growth accelerates.
A Huge Thank You
We're genuinely grateful to UK Soccer Shop and Thermos for trusting us with their growth.
This nomination is a reflection of what happens when clients want clarity, strategy is commercial, and PPC is treated like a profit lever, not a magic trick.
About JudeLuxe
JudeLuxe is a performance marketing agency built for eCommerce brands that want profit-first Google Ads, transparent PPC strategy, and scalable growth without smoke and mirrors.
We work with ambitious brands who are done with vague reporting and ready for commercial control.