It's been quite a 48 hours.
Yesterday, we were named a finalist for PPC Campaign of the Year at the National Digital Awards - recognising our profit-first work with UK Soccer Shop and Thermos.
Today, the European Search Awards announced their shortlists. We picked up five nominations.
European Search Awards 2026 - Shortlisted
What These Shortlists Actually Represent
Awards are nice. But the work behind them is what matters. These nominations weren't earned by inflating ROAS charts or running "case studies" that conveniently omit the bits that went wrong.
They were earned by doing what most accounts avoid.
Breaking performance down to SKU-level profit
Not just product-level ROAS. Actual margin contribution per SKU, factoring in COGS, returns, and fulfilment costs. This is how you find the products that look like winners but are quietly bleeding margin.
Fixing feeds instead of blaming platforms
When Shopping performance drops, most agencies blame the algorithm. We look at the feed first. Product titles, attributes, pricing signals - the upstream inputs that determine downstream performance. It's less glamorous. It works better.
Scaling what actually makes money
Growth for the sake of growth is just inflation. We scale the products, campaigns, and channels that contribute to the P&L - and we're honest about the ones that don't. That's what spend governance looks like in practice.
Why "Best Small PPC Agency" Matters
We're deliberately small. Not because we can't scale the team, but because the model works better this way. Senior strategists work directly on accounts. There's no account manager buffer between the person who knows your margins and the person making bid decisions.
Being shortlisted for Best Small PPC Agency alongside the campaign-specific categories validates something we've believed since day one:
"You don't need 200 people to deliver exceptional PPC. You need the right people, working on the right metrics, with no layers of abstraction between strategy and execution."
The Running Total
For context, here's where 2025-2026 stands on the awards front:
Grateful to the Clients
None of this happens without brands who trust us to get under the hood and challenge the usual playbook. Clients who want transparency over comfort. Who ask "what actually made money?" instead of "what's the ROAS?"
That trust is what makes work worth submitting for awards in the first place.
Let's see if we can turn shortlists into something shinier. 🏆