Is Upscale Digital a CSS partner?

Yes. Upscale Digital is a Google CSS Partner and passes the ~20% CPC discount to clients. JudeLuxe is also a CSS Partner with the same client benefit included as standard.

Which agency is better for Performance Max?

Both have strong PMax practices. Upscale's strength is ex-Google platform knowledge and asset-level optimisation. JudeLuxe's strength is structuring PMax around commercial intent (asset groups by SKU job) and integrating profit-adjusted bidding signals. If platform tactics matter most, Upscale. If commercial structure matters most, JudeLuxe.

How does pricing differ between JudeLuxe and Upscale?

Both start around £2,000/month. JudeLuxe pricing is fixed-fee based on catalogue complexity and spend level, with no percentage-of-spend component. Upscale operates on custom proposals with month-to-month contracts and a 90-day performance guarantee. Confirm specific pricing structure with each at proposal stage.

What's the difference between ROAS-led and POAS-led management?

ROAS-led management optimises bids against revenue per ad pound. POAS-led management optimises against contribution margin per ad pound. For mixed-margin ecommerce catalogues, ROAS-led management systematically over-rewards low-margin bestsellers and under-rewards high-margin niche lines. Upscale's primary metric is ROAS. JudeLuxe's is POAS.

Can both agencies handle high-SKU catalogues?

Yes. Both have experience with complex catalogues. The structural difference is approach: Upscale leans on platform automation and feed optimisation to scale across SKUs. JudeLuxe uses the BOI™ framework to assign each SKU a distinct commercial job and bid against it specifically.

Do either work outside ecommerce?

Both focus on ecommerce. JudeLuxe works exclusively with DTC ecommerce brands. Upscale also primarily serves ecommerce with some adjacent B2B work.

What if I want both — Shopping platform expertise plus profit-led commercial logic?

JudeLuxe delivers both. CSS partner status (the platform advantage), plus the BOI™ framework (the commercial methodology), under one fixed-fee engagement.

Comparison · UK eCommerce Google Ads

JudeLuxevsUpscaleDigital

Both deliver ecommerce Google Ads management with strong commercial credentials. The model is fundamentally different: profit-led DTC specialism with a proprietary SKU-job framework vs ex-Google Shopping specialism with ROAS-led platform mastery.

Upscale Digital built its position on Google Shopping and Performance Max — founded by Luke Bright, an ex-Google Ads team specialist, the agency operates as a CSS partner with a strong public reputation for feed optimisation and a reported 7.2x average Shopping ROAS across clients. JudeLuxe operates as a profit-first consultancy: every account is run against POAS and contribution margin (not ROAS), with the proprietary BOI™ framework assigning each SKU one commercial job at a time. The right choice depends on whether your priority is platform mastery or commercial accountability.

JudeLuxe

A senior-led Google Ads agency for £500k–£10M DTC ecommerce brands. POAS-first methodology, SKU-level commercial logic via the BOI™ framework, fixed-fee pricing from £2k/month, and a 98% retention rate. Includes Google CSS at no extra cost (~20% bidding advantage). All Google Ads campaign types — Search, Shopping, Performance Max, Microsoft Ads.

Upscale Digital

A specialist Google Shopping and PMax agency founded by ex-Google team members. Publicly reports £150M+ in managed ad spend and a 7.2x average Shopping ROAS across clients. CSS partner with the discount passed to clients. Month-to-month contracts with a 90-day performance guarantee. Strong focus on Shopping feed optimisation and platform-level execution.

Side-by-side comparison

Feature	JudeLuxe	Upscale Digital
Core model	Senior-led profit-first consultancy	Platform-led Shopping / PMax specialism
Primary metric	POAS / contribution margin	ROAS
Service scope	All Google Ads + Microsoft Ads	Google Shopping + Performance Max primarily
Pricing structure	Fixed fee from £2k/month	From ~£2,000/month (confirm at proposal stage)
Minimum ad spend	£10k/month	£5k/month (confirm at proposal stage)
Strategy focus	SKU-level commercial logic (BOI™)	Feed optimisation, Merchant Center, CSS savings
Google CSS included
Performance guarantee	30-day notice after fixed term	90-day performance guarantee (confirm terms)
Proprietary methodology	BOI™ (Bid On Intent)	Ex-Google platform process
Vertical focus	DTC ecommerce exclusively	Ecommerce broadly (Shopping-heavy)
Account ownership	Client owns 100%	Client owns 100%
Senior strategist on every account		Confirm at proposal stage
Award recognition	Global Search Awards Winner 2025, British Agency Awards 2025	Industry recognition for Shopping work

Choose JudeLuxe if

You're a DTC ecommerce brand turning £500k–£10M and contribution margin matters more than ROAS
You run a mixed-margin catalogue and want SKU-level bidding logic, not blended targets
You want a senior strategist whose only job is profit-led Google Ads
The BOI™ framework (Profit / Volume / Liquidation / Acquisition jobs per SKU, reassigned weekly) matches how your business actually operates
You need consistent management across Search, Shopping, Performance Max and Microsoft Ads — not just Shopping

Choose Upscale Digital if

Google Shopping is your primary growth channel and feed quality is the bottleneck
You value platform-level execution and ex-Google insider knowledge above commercial framework
A 90-day performance guarantee on Shopping ROAS matters more than a SKU-job commercial methodology
You operate at the smaller end of the ecommerce spectrum (£5k–£20k/month spend) and want a Shopping specialist
You're comfortable with ROAS as your primary optimisation metric

Upscale Digital is a strong choice if Shopping platform mastery is what you need. Their CSS partnership and Merchant Center expertise are genuine differentiators. JudeLuxe is built on the opposite premise: that platform execution is solved, and the real lever is commercial logic — knowing which SKUs to push, what margin to defend, and how to allocate spend against your actual P&L.

See if JudeLuxe is the right fit

Independent Google Ads audit. No pitch. Just a clear view of what's working and what's leaving money on the table.

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