Comparison · UK eCommerce Google Ads
JudeLuxevsSalience
Both manage Google Ads with a profit-led methodology. The model is fundamentally different: specialist DTC ecommerce focus with proprietary SKU-job framework vs multi-channel search agency with broader service mix.
Salience built its public position around POAS and runs a multi-channel search practice covering PPC, SEO, content marketing, paid social and CRO. JudeLuxe operates as a specialist consultancy: Google Ads and Microsoft Ads only, exclusively for DTC ecommerce brands, with a proprietary SKU-job bidding framework (BOI™). The right choice depends on whether you want a generalist search partner with strong PPC, or a Google Ads specialist with deep ecommerce focus.
JudeLuxe
A senior-led Google Ads agency for £500k–£10M DTC ecommerce brands. Profit-first methodology, SKU-level commercial logic via the BOI™ framework, fixed-fee pricing from £2k/month, and a 98% retention rate. Includes Google CSS at no extra cost (~20% bidding advantage). Specialised exclusively in Google Ads / Microsoft Ads.
Salience
A multi-channel UK search agency offering PPC, SEO, content marketing, paid social, digital PR and CRO. Public positioning around POAS as a profit metric. Works with recognisable retail and lead-gen brands including Lindt, Carpetright, Dreams, Brita and The Entertainer. Pricing typically scales with channels and scope.
Side-by-side comparison
| Feature | JudeLuxe | Salience |
|---|---|---|
| Core model | Senior-led Google Ads consultancy | Multi-channel search agency |
| Service scope | Google Ads + Microsoft Ads only | PPC, SEO, content, paid social, digital PR, CRO |
| Pricing structure | Fixed fee from £2k/month | Custom proposals from ~£3k/month |
| Minimum ad spend | £10k/month | £10k+/month |
| Strategy focus | SKU-level POAS via BOI™ framework | POAS-aware multi-channel performance |
| Google CSS included | Confirm at proposal stage | |
| Proprietary methodology | BOI™ (Bid On Intent) | Sprint-based delivery, POAS bidding signals |
| Vertical focus | DTC ecommerce exclusively | Retail, lead gen, finance, charity |
| Account ownership | Client owns 100% | Client owns 100% |
| Senior strategist on every account | Tier-dependent | |
| Notice period | 30 days after fixed term | Contract-dependent |
| Client examples | Thermos, UKSoccerShop, Flavour Blaster, Loaf, Triumph | Lindt, Carpetright, Dreams, Brita, The Entertainer |
Choose JudeLuxe if
- You're a DTC ecommerce brand turning £500k–£10M and Google Ads is your primary growth lever
- You want a Google Ads specialist whose only job is profit-led Google Ads (not a generalist with PPC as one service)
- The SKU-job framework matters to you (Profit / Volume / Liquidation / Acquisition assignments reviewed weekly)
- You want fixed-fee pricing transparency with Google CSS included
- You need a senior strategist on the account, not a junior account manager
Choose Salience if
- You want a single agency covering PPC plus SEO, content, paid social and CRO under one roof
- Your business spans retail, lead gen or charity rather than pure DTC ecommerce
- You're comfortable with sprint-based delivery cadence (typically quarterly cycles)
- You value a broader strategic conversation that spans channels beyond search auction dynamics
- The named-brand pedigree on the Salience client list (Lindt, Carpetright, Dreams) matters for internal sign-off
Salience is a strong choice if you need a credible POAS-aware multi-channel agency and your business is broader than DTC ecommerce. JudeLuxe is built on the opposite premise: deeper specialisation beats broader scope. We do Google Ads and Microsoft Ads. Exclusively for DTC ecommerce. With a SKU-level framework no other UK agency runs.
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