Is Circus PPC a Google CSS partner?

Confirm with Circus directly at proposal stage. JudeLuxe is a Google CSS Partner with the ~20% CPC discount included as standard for all clients.

Which agency is better for fashion ecommerce?

Both work in fashion. Circus PPC has particular specialism in fashion, accessories and lifestyle retail with strong feed optimisation skills for variant-heavy catalogues. JudeLuxe works across DTC ecommerce categories with a POAS-led framework that suits high-margin fashion brands particularly well. Choice depends on whether feed work or commercial framework is your bigger need.

How does pricing differ?

Circus PPC starts around £1,500/month with custom scoping. JudeLuxe starts at £2,000/month fixed fee, with no percentage-of-spend component and CSS included. Confirm specific structures with each at proposal stage.

What's the difference between feed-led and profit-led PPC management?

Feed-led management focuses on optimising the input data that powers Shopping campaigns — titles, descriptions, attributes, custom labels, feed structure. Profit-led management focuses on the commercial decisions about which SKUs to push, what margin to defend, and how to allocate spend against P&L outcomes. They are complementary disciplines, but for any given account one is usually the bigger leverage point at any given time.

Can both agencies handle complex catalogues?

Yes. Circus has experience with catalogues from hundreds to tens of thousands of products. JudeLuxe is built for mixed-margin DTC catalogues where SKU-level commercial logic matters more than catalogue size.

Are they both UK-based?

Yes. Circus PPC is Leeds-based. JudeLuxe is Birmingham-based.

What if I need both feed optimisation and a commercial framework?

JudeLuxe handles both — feed quality is table stakes for Shopping management, and we run it as part of the engagement. The differentiator is the commercial framework on top. If you specifically want a feed-first specialist with a feed-first culture, Circus is the better fit.

Comparison · UK eCommerce Google Ads

JudeLuxevsCircusPPC

Both are UK-based ecommerce PPC specialists. The model is fundamentally different: profit-led DTC focus with a proprietary SKU-job bidding framework vs feed-first PPC management with deep optimisation discipline.

Circus PPC is a Leeds-based boutique that has built its reputation on product feed optimisation — treating feeds as an ongoing optimisation surface rather than a one-off setup task. They work with all major feed management platforms (DataFeedWatch, Channable, Feedonomics) and have particular strength in fashion and consumer goods retail. JudeLuxe operates as a profit-first consultancy: every account is run against POAS and contribution margin, with the proprietary BOI™ framework assigning each SKU one commercial job at a time (Profit, Volume, Liquidation or Acquisition). The right choice depends on whether feed quality or commercial logic is the bigger lever for your business right now.

JudeLuxe

A senior-led Google Ads agency for £500k–£10M DTC ecommerce brands. POAS-first methodology, SKU-level commercial logic via the BOI™ framework, fixed-fee pricing from £2k/month. Includes Google CSS at no extra cost (~20% bidding advantage). All Google Ads campaign types — Search, Shopping, Performance Max, Microsoft Ads. Based in Birmingham. Global Search Awards Winner 2025, British Agency Awards 2025.

Circus PPC

A Leeds-based PPC specialist agency with deep expertise in Google Shopping feed optimisation. Works almost exclusively with ecommerce businesses, with particular specialism in fashion, accessories and consumer goods. Google Partner status. Pricing typically from £1,500/month (confirm at proposal stage). Strong track record on feed health, supplemental feeds, and custom label management.

Side-by-side comparison

Feature	JudeLuxe	Circus PPC
Core model	Senior-led profit-first consultancy	Feed-first PPC specialist
Primary metric	POAS / contribution margin	Performance focus (often ROAS)
Service scope	All Google Ads + Microsoft Ads	Google Ads + Microsoft Ads with feed emphasis
Pricing structure	Fixed fee from £2k/month	Custom from ~£1,500/month (confirm at proposal stage)
Minimum ad spend	£10k/month	£5k/month typical (confirm at proposal stage)
Strategy focus	SKU-level commercial logic (BOI™)	Feed optimisation, supplemental feeds, custom labels
Google CSS included		Confirm at proposal stage
Proprietary methodology	BOI™ (Bid On Intent)	Continuous feed optimisation discipline
Vertical focus	DTC ecommerce exclusively	Fashion, accessories, consumer goods particularly
Location	Birmingham	Leeds
Account ownership	Client owns 100%	Client owns 100%
Senior strategist on every account		Confirm at proposal stage
Award recognition	Global Search Awards Winner 2025, British Agency Awards 2025	Google Partner, industry awards

Choose JudeLuxe if

You're a DTC ecommerce brand turning £500k–£10M and contribution margin matters more than ROAS
Your catalogue is mixed-margin and you need SKU-level bid logic rather than feed-driven optimisation
You want all Google Ads campaign types managed under one commercial framework
The BOI™ approach (each SKU has a distinct commercial job, reassigned weekly) matches how your business operates
You need fixed-fee pricing with Google CSS included

Choose Circus PPC if

Feed quality is currently your biggest growth bottleneck — disapprovals, low impression share, poor Shopping ROAS
You operate in fashion, accessories or consumer goods and want category-specific feed expertise
You're working with a feed management platform (DataFeedWatch, Channable, Feedonomics) and want deep platform optimisation
You're at the smaller end of the ecommerce spectrum (£5k–£25k/month spend) and feed work is your primary need
A Leeds-based agency suits your operational preferences

Circus PPC is a strong choice if feed health is the lever you need right now. Their discipline on feed optimisation is genuinely differentiated and they will lift Shopping performance significantly for any brand with feed quality issues. JudeLuxe is built on the premise that feed work is necessary but not sufficient — the bigger commercial lever is bidding against each SKU's commercial job, not just getting the feed clean.

See if JudeLuxe is the right fit

Independent Google Ads audit. No pitch. Just a clear view of what's working and what's leaving money on the table.

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