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When a luxury fashion brand approached us with plummeting ROAS and skyrocketing CPCs, we knew exactly where to look first - their Google Shopping feed.

The Problem

Most agencies jump straight to bid adjustments or blame Performance Max when campaigns underperform. But after managing millions in ad spend, we've learned a crucial truth: your Google Shopping feed is the foundation of everything.

This particular brand was struggling with:
• ROAS below 1
• 62% disapproval rate
• Inconsistent performance
• Wasted spend on poor-quality traffic

The 72-Hour Rescue Plan

Here's exactly how we turned things around:

Day 1: The Deep Dive Audit

First, we ran our comprehensive feed audit, revealing several critical issues:

Title Structure Problems
• Inconsistent formatting
• Missing key attributes
• Poor keyword placement
• Brand name buried in descriptions

Product Data Gaps
• Missing GTINs on 45% of products
• Incomplete colour and size variants
• Wrong Google category mapping
• Missing material information

Feed Update Issues
• Manual updates causing delays
• No automated stock synchronisation
• Missing promotional structure
• Poor handling of seasonal items

Day 2: Emergency Fixes

We prioritised the most critical issues:

1. Title Restructuring
   We implemented our proven title formula:
   [Brand] + [Product Type] + [Key Attributes] + [Size/Colour]

2. Product Data Clean-up
   • Added missing GTINs through UPC database matching
   • Completed all required attributes
   • Fixed category mapping using Google's taxonomy
   • Implemented proper variant structure

3. Technical Solutions
   • Set up automated feed updates
   • Implemented proper error handling
   • Created backup feed systems
   • Established monitoring protocols

Day 3: Performance Optimisation

With the basics sorted, we moved to performance enhancement:

Custom Labels
We implemented our five-tier custom label system:
• Margin-based bidding groups
• Stock level indicators
• Seasonal relevance markers
• Historical performance tracking
• Competitive price positioning

Advanced Optimisation
• Product-specific titles for top performers
• Seasonal modifier implementation
• Promotion feed structure
• Dynamic pricing rules

The Results

Within 30 days, the improvements were dramatic:
• ROAS increased from 0.8 to 7.2
• Revenue grew to £50k/month
• Disapproval rate dropped to 3%
• Average CTR improved by 41%

Key Learnings

This rescue operation reinforced several crucial points about Google Shopping feeds:

1. Foundation First
   No amount of clever bidding can overcome poor feed structure. Get the basics right before optimising campaigns.

2. Automation Isn't Everything
   While automated tools are helpful, they need proper configuration and oversight to perform effectively.

3. Custom Labels Matter
   Strategic use of custom labels allows for granular control without losing the benefits of automation.

4. Regular Maintenance Required
   Feed optimization isn't a one-time task - it requires ongoing monitoring and adjustment.

Need Help With Your Feed?

If your Google Shopping campaigns aren't performing as they should, your feed might be the culprit. We offer a comprehensive 20-point feed audit that can identify issues before they impact your performance.

Visit judeluxe.com/contact to learn more about how we can help optimise your product feed for maximum performance.

Because in the world of Google Shopping, your feed is your foundation. Get it right, and everything else falls into place.