Industry-Specific PPC That Actually Works
Why? Because Selling Pet Food Isn't Like Selling Luxury Watches
Every eCommerce sector has its quirks. Its seasonal spikes. Its margin challenges. Its unique customer behaviours. We know because we've managed millions in ad spend across multiple sectors, learning what works (and what definitely doesn't) in each industry.
Luxury & Premium
High AOV, longer consideration cycles, brand-conscious buyers. We turn browsers into buyers.
Beauty & Cosmetics
Complex customer journeys, high repeat rates. Making your products stand out in a crowded market.
Fashion & Apparel
Mastering seasonality, size variants, and competitive marketplaces. Turning trends into profit.
Health & Wellness
Strict ad policies, high repeat rates, compliance mastery. Growing sales while staying compliant.
Home & Garden
High AOV, seasonal demand, research-driven buyers. Converting consideration into sales.
Pet Supplies
70% repeat purchase rate, emotional buying, subscription potential. Creating lifetime customers.
Electronics & Tech
Complex comparison journeys, price-sensitive market. Standing out beyond price competition.
Sports & Outdoor
Technical buyers, seasonal peaks, enthusiast audiences. Converting passion into purchases.
Children & Baby
Life-stage targeting, safety-conscious buyers. Growing with your customers.
Musical Instruments
Specialist audiences, £300+ AOV, technical buyers. Hitting the right note with musicians.
Office Supplies
B2B focus, bulk orders, repeat customers. Maximising business buyer value.
Art & Craft
Hobby enthusiasts, seasonal peaks, community-driven. Creativity meets commerce.
Food & Beverage
Short consideration, high repeat rates. Fresh approaches to repeat revenue.
Party & Events
Seasonal spikes, deadline-driven buyers. Celebrating better conversions.
Sustainable & Eco
Premium positioning, conscious consumers. Growing green commerce profitably.
Competitor Inteligence
Your competition isn't just bidding differently – they're selling differently. We track not just their ads, but their entire strategy. When they change prices, when they push promotions, when they're running low on stock. This intelligence shapes your campaigns in real-time.
Profit-First Approach
Different products need different strategies. High-margin items can afford aggressive customer acquisition. Low-margin products need efficiency. We structure campaigns around your profit margins, not just your revenue targets.
Customer Behaviour Knowledge
We've tracked millions of customer journeys across every major eCommerce sector. Beauty buyers browse 6+ times before buying. Luxury needs 9+ touchpoints. Pet supplies convert in 2-3 visits. These patterns shape everything from ad scheduling to audience targeting.
Platform Expertise
Each industry performs differently across Google's ad platforms. Some thrive on Shopping, others on Search. Performance Max works brilliantly for some sectors, while others need more control. We know which platforms deliver the best results for your specific industry.
This isn't about small optimisations. It's about fundamentally understanding how your industry works and building campaigns that align with your sector's unique dynamics. It's the difference between following the crowd and leading the market.
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