Introduction

Home of Characters, a passionate e-commerce brand specialising in unique character merchandise, found themselves at a critical juncture. Despite managing their PPC campaigns in-house, they were struggling to effectively spend their budget and scale their online presence. They needed a strategic partner who could transform their existing approach and unlock their true digital potential.

Challenge

IThe brand confronted significant digital marketing hurdles:

• Limited ability to effectively spend advertising budget
• Inability to scale beyond current performance levels
• Inconsistent campaign management
• Lack of sophisticated targeting strategies
• Minimal understanding of advanced PPC optimisation techniques

Home of Characters recognised that their in-house efforts, while well-intentioned, were not delivering the growth and performance they knew was possible in their niche market.

Problem

Core issues preventing Home of Characters from achieving their growth objectives included:

• Inefficient budget allocation
• Poor audience segmentation
• Limited understanding of advanced PPC techniques
• Inability to create scalable campaign structures
• Minimal data-driven optimisation strategies

The brand required a comprehensive approach that could:
• Maximise budget efficiency
• Create sophisticated targeting mechanisms
• Develop scalable campaign structures
• Provide advanced performance optimisation
• Transform their understanding of digital advertising

Our strategic partnership with Home of Characters represented a complete transformation of their digital marketing approach. We didn't just improve their PPC performance - we redesigned their entire advertising ecosystem.

By implementing advanced targeting strategies, optimising campaign structures, and providing comprehensive performance insights, we helped Home of Characters move from struggling to spend their budget to creating a powerful, scalable advertising machine.

The results were nothing short of remarkable. We achieved a 312.41% increase in conversion value, a 101.18% improvement in conversion rates, and an extraordinary 348.68% profit increase.

More importantly, we provided the brand with a strategic framework for continuous digital marketing improvement.This case study demonstrates how strategic expertise can completely reshape a brand's approach to digital advertising, turning potential into performance.