Your Competitors' Product Titles Look Like Premier League Stats - Yours Look Like Sunday League Scores. Here's How to Fix That

Your Competitors' Product Titles Look Like Premier League Stats - Yours Look Like Sunday League Scores. Here's How to Fix That...

Let's talk product titles. Not the most glamorous topic, but in Google Shopping, they're your starting lineup - and right now, your squad's looking more Sunday league than Premier League.

The Google Shopping Title Playbook: Turning Amateur Hour into Professional Performance

Why Titles Matter More Than You Think

In football, your formation determines everything. Same goes for product titles in Google Shopping.

A poorly structured title is like sending out a team with no tactical plan. You might turn up, but you're not winning anything.

The Current State of Play

Most brands' product titles are a proper mess:
• Generic naming
• Missing key details
• No search strategy
• Zero performance optimisation

We're going to change that.

The Perfect Title Structure: Your Tactical Formation

Think of your product title like a football formation. Each element has a specific role:

[Brand] + [Product Type] + [Key Technical Specification] + [Colour/Material] + [Size]

Example Transformation:

Sunday League Title:
"Trainers"

Premier League Title:
"Nike Air Zoom Pegasus 38 Men's Running Trainers - Black/Grey - UK Size 10"

Breaking Down the Tactical Elements

1. Brand Placement (The Captain)
   • Always lead with brand name
   • Precise, consistent formatting
   • Matches how customers search

Pro Tip: Your brand is your team's identity. Make it count.

2. Product Type (Midfield Control)
   • Specific product category
   • Use Google's product taxonomy
   • Match common search terminology

Example:
• Generic: "Shoes"
• Tactical: "Men's Running Trainers"

3. Technical Specifications (Defensive Strategy)
   • Key product features
   • Performance attributes
   • Differentiating characteristics

What to Include:
• Material composition
• Technical innovations
• Specific use cases

4. Colour/Material (Creative Playmakers)
   • Precise colour descriptions
   • Material specifications
   • Finish/texture details

Avoid:
• "Multi-coloured"
• Vague descriptions
• Inconsistent formatting

5. Size/Variant (Attacking Options)
   • Clear size information
   • Variant details
   • Precise measurements

Implementation Checklist

✓ Keyword Research
• Use search volume data
• Understand customer language
• Identify high-intent search terms

✓ Competitor Analysis
• Review top-performing listings
• Understand market positioning
• Identify gaps in current approaches

✓ Technical Compliance
• Follow Google's character limits
• Avoid promotional language
• Maintain consistent formatting

Performance Metrics to Track

Key Indicators:
• Click-through rate
• Impression share
• Average position
• Conversion rate

The Numbers Don't Lie

Our Feed Optimisation Results:
• 42% increase in relevant impressions
• 35% improvement in click-through rate
• 28% reduction in cost per click
• Significant ROAS improvements

Common Mistakes to Avoid

🚫 Keyword Stuffing
🚫 Generic Descriptions
🚫 Inconsistent Formatting
🚫 Ignoring Search Intent

Advanced Tactics

1. Dynamic Title Optimisation
   • Use performance data
   • A/B test variations
   • Continuous refinement

2. Seasonal Adjustments
   • Update for peak seasons
   • Highlight seasonal relevance
   • Capture specific search trends

3. Competitor Monitoring
   • Regular title landscape analysis
   • Understand market shifts
   • Stay ahead of trends

Your Implementation Roadmap

Week 1: Audit Current Titles
Week 2: Develop New Title Strategy
Week 3: Implement Changes
Week 4: Performance Review

Ready to Upgrade Your Title Game?

Visit judeluxe.com/contact for a comprehensive feed optimisation audit.

Because in Google Shopping, your title isn't just text - it's your entire match strategy.