Is Your PPC Agency Actually Any Good? This 60-Second Audit Will Tell You (Warning: You Might Not Like the Answer)...

Is Your PPC Agency Actually Any Good? This 60-Second Audit Will Tell You (Warning: You Might Not Like the Answer)...

Let's get brutally honest. Most businesses are being absolutely mugged off by their marketing agencies.

The 60-Second Agency Performance Diagnostic

Instructions: Grab a cuppa and tick the boxes. Be ruthlessly honest.

SECTION 1: REPORTING TRANSPARENCY

❏ Do you actually understand your monthly reports?
• Always understand (3 points)
• Sometimes confused (1 point)
• Complete gibberish (0 points)

❏ How often do you receive performance insights?
• Weekly detailed updates (3 points)
• Monthly generic PowerPoint (1 point)
• What's an update? (0 points)

SECTION 2: COMMUNICATION

❏ When was your last strategic conversation?
• Within last 30 days (3 points)
• Can't remember (1 point)
• Never had one (0 points)

❏ Response time to your queries:
• Same day (3 points)
• Within 48 hours (1 point)
• Who are you again? (0 points)

SECTION 3: PERFORMANCE METRICS

❏ Your current Return on Ad Spend (ROAS):
• Above 4.0 (3 points)
• Between 2.0-4.0 (1 point)
• Below 2.0 (0 points)

❏ Customer Acquisition Cost:
• Consistently decreasing (3 points)
• Remained stable (1 point)
• Increasing (0 points)

SECTION 4: STRATEGIC APPROACH

❏ Does your agency provide proactive recommendations?
• Constant strategic suggestions (3 points)
• Occasional insights (1 point)
• Reactive only (0 points)

❏ Multi-channel strategy integration:
• Comprehensive approach (3 points)
• Limited integration (1 point)
• Single channel focus (0 points)

SCORING BREAKDOWN

0-6 Points: DANGER ZONE
• Your agency is robbing you blind
• Immediate intervention required
• Potential massive budget wastage

7-12 Points: PROCEED WITH CAUTION
• Performance potential exists
• Significant improvement needed
• Consider comprehensive audit

13-18 Points: PERFORMING DECENTLY
• Solid foundational approach
• Room for optimisation
• Regular performance reviews recommended

What Your Score Really Means

Danger Zone (0-6 Points):
• Estimated budget waste: 40-60%
• Potential annual loss: £50,000-£250,000
• Immediate action required

Proceed with Caution (7-12 Points):
• Estimated budget waste: 20-40%
• Potential annual loss: £25,000-£100,000
• Comprehensive strategy review needed

Performing Decently (13-18 Points):
• Minimal budget inefficiencies
• Potential for incremental improvements
• Continuous optimisation recommended

Red Flags to Watch

🚩 Generic Reporting
🚩 Lack of Transparent Communication
🚩 No Proactive Strategy
🚩 Reactive Problem Solving

Your Next Steps

Low Score (0-6):
• Request comprehensive audit - we'll give you one for free here
• Consider agency replacement
• Implement strict performance criteria

Medium Score (7-12):
• Demand strategic workshop
• Negotiate performance improvements
• Set clear expectation framework

High Score (13-18):
• Continue current approach
• Implement incremental optimisation
• Regular performance reviews

Ready for a No-Nonsense Performance Review?

Visit judeluxe.com/contact and discover what your current agency isn't telling you.

Because in digital marketing, mediocrity is the real budget killer.