MAIL BAKES
CLIENT
Mail Bakes
SERVICE
Google Shopping
YEAR
2024
01 - BRIEF
Mailbakes, an online card with a cake company, previously collaborated with a freelancer but aimed to scale their business ambitiously. They needed a robust strategy to increase their revenue and profitability while enhancing their overall market presence.
02 - SOLUTION
We took a comprehensive approach to achieve these ambitious targets:
Developed Advanced Google Ads Campaigns: Implemented highly targeted PMAX & Google Shopping campaigns to maximise visibility and conversions.
Integrated Google CSS: Enhanced product visibility and reduced advertising costs by incorporating Google Comparison Shopping Services.
Implemented Server Side Tracking: Captured detailed user data to improve personalisation and campaign performance.
Enhanced Creative and Copywriting: Developed engaging ad creatives and compelling copy to attract and convert the target audience.
Optimised Product Listings: Ensured all product listings were SEO-friendly and optimised for maximum reach and impact.
03 - DELIVERABLES
Our goal was to demonstrate significant growth in revenue and profitability, proving that partnering with a dedicated agency could outperform freelance efforts and be fiscally advantageous.
SUMMARY
Our strategic and comprehensive approach resulted in impressive outcomes for Mailbakes:
Revenue Increase: 326.39%
Net Profit Increase: 349.80%
Average Order Value (AOV) Increase: 19.60%
Contribution Margin Increase: 13.59%
These results highlight the effectiveness of our strategies in driving substantial growth and profitability, reinforcing the value of working with an experienced agency over a freelancer.
