FAT COW SKIN
CLIENT
Fat Cow Skin
SERVICE
Performance Max
YEAR
2024
01 - BRIEF
Fat Cow Skin aimed to increase profitability while meeting ambitious scale targets. They needed an advanced solution to enhance their advertising effectiveness and drive substantial growth.
02 - SOLUTION
To achieve these objectives, we implemented a multifaceted strategy that included:
Crafting PMAX & Google Shopping Campaigns: These campaigns were designed to dynamically move products between campaigns, ensuring optimal performance and visibility.
Adding to Google CSS: This step enhanced product visibility and reach.
Implementing Server Side Tracking: Detailed user data was captured to improve analytics and personalisation.
03 - DELIVERABLES
Our goal was to achieve £0-£40k per month within 6 months through precise and effective advertising strategies.
SUMMARY
Our approach yielded significant results for Fat Cow Skin:
Revenue Increase: 65.44%
Average Order Value (AOV): Increased by 328.1%
Net Profit Increase: 65.06%
These outcomes demonstrate the effectiveness of our tailored strategies in driving substantial growth and profitability for our clients.
