When Not to Hire Judeluxe: Understanding Our Google Ads Agency Pricing, Client Minimums, and Service Philosophy Many ecommerce businesses waste time and budget by pursuing an agency engagement before they’re operationally ready. This guide helps ecommerce businesses with an annual turnover of £1m+ and a monthly Google Ads spend of £5k+ decide whether a full-service Google Ads agency relationship will deliver value for their organisation. You will learn what client minimums me

Best Ecommerce PPC Agency for Scaling Brands: How to Choose and Maximise Growth Scaling ecommerce brands need paid media partners that convert incremental spend into sustainable revenue growth while protecting margins and customer lifetime value. This guide explains what separates the best PPC agencies for ecommerce, how to evaluate candidates, which agencies and aggregator resources rank highly in 2026, and the advanced tactics that drive scalable ROAS. Readers will learn pl

Best eCommerce PPC Agency Birmingham: Expert Google Ads & Paid Advertising to Maximize Online Sales An eCommerce PPC agency specialises in using Google Ads, Google Shopping and marketplace advertising to increase sales for online retailers, and Birmingham merchants now face a market where precision paid advertising drives sustainable growth. This article explains how a dedicated eCommerce PPC approach converts product feeds, audience signals and bidding algorithms into measur

Maximis e Ecommerce PPC ROI Paid search and paid social in ecommerce should be thought of as capital deployment rather than a pure marketing expense: when you treat ad spend as investable capital, you design campaigns, budgets, and measurement to produce predictable financial returns. This article shows how to shift to a capital-deployment mindset, align PPC with finance metrics like LTV and CAC, and optimize ad spend for profitability across channels such as Google Ads, Perf

Google Shopping Ads: A Profit-First Approach for eCommerce Success ===================================================================== Google Shopping ads can drive serious profit for eCommerce businesses, but only if you structure campaigns around contribution margin instead of chasing ROAS . This guide explains how to set up, optimise, and scale Shopping ads using profit-first strategies that account for product costs, fulfilment expenses, and actual cash flow impact at t

Why Most Ecommerce Brands Are Misleading Themselves With ROAS (And What to Use Instead) ROAS is the most abused, misunderstood, and misleading metric in ecommerce marketing. Brands love it because it gives the illusion of efficiency. Agencies love it because it’s easy to manipulate. But your finance team knows the truth: ROAS tells you nothing about whether your campaigns are actually profitable. Here’s the uncomfortable reality: You Can Have an 8x ROAS and Still Lose Money

The Ultimate Guide to Choosing an eCommerce PPC Agency: A Profit-First Framework for Google Ads, Shopping & Performance Max Most ecommerce brands looking for a PPC agency ask the wrong question: “Who is the best Google Ads agency?” The real question should be: “Which agency can engineer profitable Google Ads and Performance Max campaigns that actually grow my bottom line?” This guide introduces a profit-first evaluation framework that ecommerce founders, CMOs and growth leade

Top Performance Marketing Agencies for E-Commerce: How to Find the Best E-Commerce Marketing Companies in 2025 E-commerce performance marketing agencies specialize in measurable, revenue-focused digital marketing that directly drives online sales, and the right partner turns ad spend into scalable profit. This guide explains what distinguishes a top e-commerce marketing agency, compares agency approaches and services, and lays out a practical process for selecting and testing

Finding the “best agency for Google Shopping ads” is not about who shouts the highest ROAS in their case studies. If you run an ecommerce brand, you do not get to spend ROAS. You spend cash and you keep profit. This guide gives you a practical, profit-first way to evaluate Google Shopping and Performance Max agencies. You will learn: Why ROAS alone can hide unprofitable campaigns How to use POAS (profit on ad spend) and margin data in your agency selection 7 concrete criteria

If you sell physical products online, Google Shopping Ads are the most profitable ad format available. Not because they look pretty, but because they let you compete on the only two things that matter in ecommerce: intent and economics. This guide breaks down how Shopping actually works, how to set it up properly, and how to optimise it for real profit instead of vanity metrics. What Are Google Shopping Ads? Google Shopping Ads (also known as Google Product Ads or Product Lis

How to Run PPC for Furniture Retailers: Effective Strategies to Boost Sales and ROI PPC for furniture retailers is paid search and social advertising tailored to drive discovery, purchases, and store visits for furniture SKUs such as sofas, dining sets, bedroom furniture, and home decor. This guide explains how to structure campaigns, select platforms, optimise product feeds and landing pages, and measure revenue and store-level impact so retailers can improve return on ad sp

SKU-Level Profitability: Why Your Campaign Architecture Must Start with Product Margins for Ecommerce PPC Success SKU-level profitability measures the true profit contribution of an individual product (SKU) by subtracting all SKU-specific costs—COGS, marketplace fees, fulfillment and shipping, returns and promotions, and the ad spend used to acquire the sale—from its revenue. This article shows how relying on revenue or ROAS alone obscures margin leaks and causes systematic o

Google Shopping Feed Optimization Guide: 7 Essential Steps to Win with Performance Max Feed optimisation for Google Shopping and Performance Max (PMax) means structuring product data so Google’s AI can accurately match, bid, and surface your inventory to high-value shoppers. High-quality feeds supply consistent identifiers, precise pricing, and rich attributes that improve relevance signals and reduce disapprovals, which in turn helps PMax’s asset selection and automated bidd

JudeLuxe Wins Double at the Global Search Awards 2025: Redefining E-commerce PPC with Profit-First Strategy JudeLuxe, the e-commerce PPC agency known for its sharp focus on profit-led growth, has taken home two major honours at the Global Search Awards 2025 in Dublin. The wins mark a defining moment for performance marketing, proving that when data meets discipline, profit follows. JudeLuxe Wins Big at the Global Search Awards 2025 At the Global Search Awards 2025, held on Oc

Why Performance Max Works Best When You Stop Treating It Like a Black Box: Proven Optimization Strategies and Reporting Insights Performance Max is Google’s goal-driven, AI-powered campaign type that dynamically assembles creatives, signals, and bidding to drive conversions across Search, Display, YouTube, Discover, Gmail, and Maps. Treating Performance Max like a black box accepts opaque delivery as a given, but advertisers who surface signals, reports, and controls can mate

JudeLuxe’s Global Search Awards 2025 Nominations: Award-Winning eCommerce PPC Agency Recognised for Profit-First Performance JudeLuxe has been announced as a six-time finalist at the Global Search Awards 2025 in Dublin, an accolade that recognises technical excellence and commercial impact across paid search and eCommerce. This article explains each nomination, why the recognition matters for ambitious retailers, and how JudeLuxe’s profit-first methodology translates award cr

When Should You Switch Your eCommerce PPC Agency ? Signs, Reasons, and How to Choose for Profit -First Performance Switching your eCommerce PPC agency is justified when ongoing performance constraints materially reduce net profit or block scalable growth, and a different partner can fix tracking, structure, and strategic alignment to restore commercial impact. This guide explains how to recognise diminishing returns in PPC campaigns , diagnose common failures with Google Shop

How Bayesian Logic Applies to Google Smart Bidding: Understanding Probabilistic PPC Optimisation Automated bid management often feels...

Contact JudeLuxe for a Free PPC Consultation to Boost Your eCommerce Profit A no-cost PPC consultation with JudeLuxe empowers online...

Effective Google Ads Keyword Research Techniques: How to Find and Target High-Intent Keywords for Maximum ROI Effective Google Ads...