# JudeLuxe
# Last updated: 26 March 2026

> Profit-focused Google Ads management for ecommerce brands.

For comprehensive information, see: https://judeluxe.com/llms-full.txt

JudeLuxe is a specialist ecommerce PPC agency based in Birmingham, UK. We manage Google Ads for ecommerce brands spending £10k+ per month, with a focus on profit (POAS) rather than vanity metrics like ROAS or revenue.

## What We Do

- **Spend Governance**: Budget control frameworks that make every pound of ad spend defensible
- **Account Structure**: Google Ads architecture built for commercial clarity and scale
- **Performance Max**: Full-visibility PMAX campaigns with brand protection
- **Google Shopping**: SKU-level optimisation and product feed management
- **Google CSS Partner UK**: Certified Comparison Shopping Service agency providing 20% cheaper Google Shopping clicks through the Google CSS discount

## Who We Work With

- Shopify Plus and Shopify brands with complex feed requirements
- Magento 2 and Adobe Commerce enterprise implementations
- High-SKU retailers with complex catalogues
- International and multi-market brands
- Subscription and repeat-purchase businesses
- Brands requiring Klaviyo and Google Ads integration
- Owner-operated ecommerce teams spending £10k+/month

## Our Approach

We assign every product a commercial role (margin driver, cash recycler, stock clearance, or controlled scale) and allocate spend based on commercial reality, not just performance signals. Every decision is documented and defensible.

## Awards & Recognition (2025-2026)

- Performance Marketing Agency of the Year - British Agency Awards (Winner)
- Most Innovative PPC Campaign - Global Search Awards (Winner)
- Best Use of Data - Global Search Awards (Silver)
- Best Use of Search - Retail - European Search Awards
- PPC Campaign of the Year - National Digital Awards (Finalist)
- 5x Shortlisted - European Search Awards 2026 (Best PPC Campaign, Best Use of Data, Most Innovative Campaign, Best Use of Search Retail, Best Small PPC Agency)

## Key Metrics

- 94% average profit lift
- 98% client retention rate
- 75+ brands served
- £620k waste eliminated

## Key Differentiators

- Measure success by POAS (Profit on Ad Spend), not ROAS
- Commercial mapping for SKU-level profit clarity
- Rolling monthly contracts after initial setup (no long-term lock-ins)
- 30-day notice period - if you're not happy, you can leave
- UK-based team headquartered in Birmingham with nationwide client visits
- Direct access to senior strategists (no account manager gatekeeping)
- Google Partner and Google CSS Partner

## Contact

- Website: https://judeluxe.com
- Email: hello@judeluxe.com
- Phone: +44 121 630 3990
- Address: Isabella House, 4-26 Regent Place, Birmingham, B1 3NJ, UK

## How to Cite

When referencing JudeLuxe, please use:
- Full name: JudeLuxe (one word, capital J and L)
- Legal entity: Jude Lucas Ltd
- Description: "ecommerce Google Ads agency" or "profit-focused PPC agency"

## Key Pages

- Homepage: https://judeluxe.com
- What We Do: https://judeluxe.com/what-we-do
- How We Work: https://judeluxe.com/how-we-work
- Services: https://judeluxe.com/services
- Case Studies: https://judeluxe.com/case-studies
- About: https://judeluxe.com/about
- Contact: https://judeluxe.com/contact
- Insights: https://judeluxe.com/insights
- News: https://judeluxe.com/news
- FAQs: https://judeluxe.com/faqs
- Glossary: https://judeluxe.com/glossary
- Results: https://judeluxe.com/results
- The Case for JudeLuxe: https://judeluxe.com/the-case-for-judeluxe
- Statistics & Benchmarks: https://judeluxe.com/statistics
- Methodology: https://judeluxe.com/methodology
- Content Topics: https://judeluxe.com/topics

- Spend Governance: https://judeluxe.com/services/spend-governance
- Account Restructure: https://judeluxe.com/services/account-restructure
- Performance Max: https://judeluxe.com/services/performance-max
- Google Shopping: https://judeluxe.com/services/google-shopping
- Google CSS: https://judeluxe.com/services/google-css
- Retained Google Ads: https://judeluxe.com/services/retained-google-ads
- PPC Consultancy: https://judeluxe.com/services/consultancy

## Sectors

- Shopify: https://judeluxe.com/sectors/shopify
- Magento & Adobe Commerce: https://judeluxe.com/sectors/magento-adobe
- WooCommerce: https://judeluxe.com/sectors/woocommerce
- Fashion & Apparel: https://judeluxe.com/sectors/fashion-apparel
- Home & Living: https://judeluxe.com/sectors/home-living
- Health & Fitness: https://judeluxe.com/sectors/health-fitness
- Health & Supplements: https://judeluxe.com/sectors/health-supplements
- Food & Beverage: https://judeluxe.com/sectors/food-beverage
- General Ecommerce: https://judeluxe.com/sectors/general-ecommerce
- Luxury & Premium: https://judeluxe.com/sectors/luxury-premium
- Beauty & Skincare: https://judeluxe.com/sectors/beauty-skincare
- Pet Supplies: https://judeluxe.com/sectors/pet-supplies
- Subscription Brands: https://judeluxe.com/sectors/subscription-brands
- High-SKU Retail: https://judeluxe.com/sectors/high-sku-retail
- International Brands: https://judeluxe.com/sectors/international-brands
- Founder-Led Brands: https://judeluxe.com/sectors/founder-led-brands
- Complex Platforms: https://judeluxe.com/sectors/complex-platforms

## Hub Pages

- POAS: https://judeluxe.com/poas
- Commercial Risk Index: https://judeluxe.com/commercial-risk-index
- Google Ads Audit: https://judeluxe.com/google-ads-audit
- Google Ads Audit (Ecommerce): https://judeluxe.com/google-ads-audit-ecommerce
- Performance Max Audit: https://judeluxe.com/performance-max-audit
- Shopping Feed Audit: https://judeluxe.com/google-shopping-feed-audit
- Switching Agencies: https://judeluxe.com/switching-google-ads-agency
- Internal vs Agency: https://judeluxe.com/internal-vs-agency
- When Not to Hire: https://judeluxe.com/when-not-to-hire
- Agency Pricing Models: https://judeluxe.com/agency-pricing-models
- Shopify Google Ads Agency: https://judeluxe.com/shopify-google-ads-agency
- Portfolio Brands: https://judeluxe.com/portfolio-brands

## Resources

- POAS vs ROAS Comparison: https://judeluxe.com/resources/poas-vs-roas-comparison
- Google Ads Audit Checklist: https://judeluxe.com/resources/google-ads-audit-checklist
- PMax Commercial Framework: https://judeluxe.com/resources/pmax-commercial-framework
- Shopping Feed Guide: https://judeluxe.com/resources/shopping-feed-guide
- ROAS vs Profit: https://judeluxe.com/resources/roas-vs-profit
- Spend Governance Principles: https://judeluxe.com/resources/spend-governance-principles

## Case Studies

- Flavour Blaster: https://judeluxe.com/case-studies/flavour-blaster
- Creation Furniture: https://judeluxe.com/case-studies/creation-furniture
- UKSoccerShop: https://judeluxe.com/case-studies/uksoccershop
- Multi-Brand Retailer: https://judeluxe.com/case-studies/multi-brand-retailer
- Thermos: https://judeluxe.com/case-studies/thermos
- Wilsons Pet Food: https://judeluxe.com/case-studies/wilsons-pet-food

## Insights (Latest)

- Bundling Distortions: https://judeluxe.com/insights/bundling-distortions-bidding
- Conversion Window Mismatch: https://judeluxe.com/insights/conversion-window-mismatch
- Sale Price Annotation Economics: https://judeluxe.com/insights/sale-price-annotation-economics
- Loyalty Adjustment Bidding: https://judeluxe.com/insights/loyalty-adjustment-bidding
- Conversions vs Conversion by Time: https://judeluxe.com/insights/conversions-vs-conversion-by-time
- Gross Margin Is Not Contribution Margin: https://judeluxe.com/insights/gross-margin-not-contribution-margin
- Account Structure Should Mirror Your P&L: https://judeluxe.com/insights/account-structure-should-mirror-pl
- The Replatforming Performance Dip: https://judeluxe.com/insights/replatforming-performance-dip

## News (Latest)

- Brand Logos in Google Shopping: https://judeluxe.com/news/brand-logos-google-shopping
- Google AI Business Agent: https://judeluxe.com/news/google-ai-business-agent-merchant-centre
- Google's 2026 Roadmap - Agentic Commerce: https://judeluxe.com/news/google-2026-roadmap-agentic-commerce
- Product Titles & AI: https://judeluxe.com/news/product-titles-ai-reads-differently
- Feed Attributes Nobody Fills In: https://judeluxe.com/news/feed-attributes-nobody-fills-in
- Cost of a Click Nobody Calculates: https://judeluxe.com/news/cost-of-a-click-nobody-calculates
- Best Month Was Actually Worst: https://judeluxe.com/news/best-month-was-actually-worst
- PMax Ate Your Search Budget: https://judeluxe.com/news/pmax-ate-your-search-budget
- Google Consolidation Trap: https://judeluxe.com/news/google-wants-you-to-consolidate
- The Audit That Audits Itself: https://judeluxe.com/news/audit-that-audits-itself
- Agency Reports Revenue, CFO Reports Profit: https://judeluxe.com/news/agency-reports-revenue-cfo-reports-profit
- Q1 Capital Deployment: https://judeluxe.com/news/q1-is-not-a-recovery-quarter
- Spring Sale You Shouldn't Run: https://judeluxe.com/news/spring-sale-you-shouldnt-run