Driving Significant Growth for Blinds Direct Online through Google Ads

Client: Blinds Direct Online
Industry: E-commerce Blinds

Background:

Blinds Direct Online, a leading retailer in the blinds and window treatments market, approached us with the goal of maximising their online presence and driving more conversions through Google Ads. They faced challenges in scaling their campaigns efficiently and achieving a higher return on investment (ROI).

Challenges:

1. Inconsistent Conversion Rates: Blinds Direct Online was struggling to maintain a consistent conversion rate, which affected overall revenue growth.
2. High Cost per Conversion: While they were able to generate traffic, the cost per conversion was too high, leading to inefficiencies in their advertising budget.
3. Limited Return on Ad Spend: The return they were seeing on their ad spend was not substantial enough, and they sought to increase overall sales value.

Strategy:

We developed a tailored strategy to optimize Blinds Direct Online’s Google Ads campaigns:

1. Campaign Optimisation: We performed a detailed audit of existing campaigns, improving targeting options and optimising ad creatives to align better with customer behavior and intent.
2. Conversion Rate Optimisation (CRO): By implementing tailored conversion tracking and A/B testing landing pages, we improved the customer journey from click to purchase.
3. Bid and Budget Management: Utilising dynamic bidding strategies, we efficiently allocated budgets to prioritise high-performing campaigns and minimise cost per conversion.
4. Performance Max Campaigns: We employed Google’s Performance Max campaigns to enhance exposure across the network while focusing on maximising conversions for key product lines.

Results:

Through these efforts, Blinds Direct Online saw exceptional growth from January to September 2024:

• Impressions: 10,073,669 (+18.91% increase), boosting brand visibility across Google Search and Display Networks.
• Cost: £59,367.86 (+44.92% increase), reflecting increased ad spend on high-performing campaigns to maximize ROI.
• Conversions: 3,071.80 (+124.59% increase), showing a substantial increase in sales due to improved ad targeting and performance.
• Cost per Conversion: £19.33 (-35.47% decrease), significantly reducing the cost to acquire each customer.
• Conversion Rate: 2.48% (+77.32% increase), indicating that more users were converting after interacting with ads.
• Conversion Value: £292,385.82 (+467.62% increase), showing a massive boost in total sales generated through Google Ads.
• Conversion Value per Conversion: £4.92 (+291.67% increase), highlighting the higher value of each conversion.
• Average Order Value (AOV): £95.18 (+152.74% increase), demonstrating that customers were spending more per transaction.

Conclusion:

By implementing data-driven campaign optimisation, strategic budget allocation, and comprehensive conversion tracking, we were able to help Blinds Direct Online achieve remarkable growth. With a significant increase in conversions, a reduced cost per acquisition, and a higher average order value, Blinds Direct Online is now well-positioned for continued success in the competitive e-commerce space.

Ready to take your Google Ads campaigns to the next level? Contact us today and see how we can help you achieve similar results!