Case Studies
Welcome to our case studies section. Here you can read about some of the successful campaigns we have run for our clients.
Our team at JudeLuxe. is dedicated to helping businesses of all sizes achieve their online advertising goals through targeted, cost-effective PPC campaigns. Our case studies showcase the results we have been able to achieve for our clients and the strategies we used to get there. We hope these examples inspire and inform your own PPC efforts.
Case Study: Improving Appointment Tracking and Cost-Efficiency for a Chiropractic Practice.
Our client, a chiropractic practice, was struggling to effectively track the number of appointments booked through their pay-per-click (PPC) campaigns. Additionally, the cost per booked appointment was not meeting their target goals for profitability.
Refined keyword match types: We carefully analyzed the client’s keyword list and made adjustments to the match types in order to improve the relevance and quality of traffic to the website.
Streamlined tracking: We implemented new tracking solutions to more accurately measure the number of appointments booked through the PPC campaigns.
Revised ads to include unique selling points (USPs): We worked with the client to identify their key USPs and incorporated them into the ad copy to differentiate the practice from competitors and attract more qualified leads.
Optimized bids: We used data and analytics to optimize bid amounts for specific keywords and ad groups, maximizing the return on investment for the client.
Made landing page amendments: We made recommendations for updates to the client’s landing pages in order to improve the user experience and increase the likelihood of conversions.
As a result of these efforts, the client saw a significant increase in the number of appointments booked through their PPC campaigns. The cost per booked appointment also decreased, reaching a level that was commercially viable for the practice. The client was extremely satisfied with the improved performance of their campaigns and the tangible results achieved.
Case Study: Helping a Beauty E-Commerce Client Compete with Larger Budget Competitors
Our client, a beauty e-commerce business, was facing tough competition from other companies with significantly larger budgets, especially those selling branded products. As a result, the client was struggling to effectively reach their target audience and drive sales through their pay-per-click (PPC) campaigns.
Refined Google Shopping strategy: We worked with the client to optimise their Google Shopping campaigns, including the selection of target keywords, product groups, and shopping feed.
Amended tracking: We implemented new tracking solutions to more accurately measure the performance of the client’s PPC campaigns.
Optimised feed: We made recommendations for updates to the client’s product feed in order to improve the visibility and relevance of their products to users.
Added to our CSS: We utilised our own customer search term (CST) report and added relevant terms to the client’s campaigns in order to capture additional traffic and conversions.
Optimised bids: We used data and analytics to optimize bid amounts for specific keywords and ad groups, maximising the return on investment for the client.
Made landing page amendments:
We made recommendations for updates to the client’s landing pages in order to improve the user experience and increase the likelihood of conversions.
As a result of these efforts, the client saw a significant increase in the number of sales through their PPC campaigns. The client was able to effectively compete with larger budget competitors and achieve a strong return on investment. The client was extremely satisfied with the improved performance of their campaigns and the tangible results achieved.
Case Study: Expanding the Reach of a Garden Decor E-Commerce Business to the USA and Canada
Our client, a garden decor e-commerce business, was struggling to achieve sales from overseas markets, particularly the United States and Canada. Despite targeting these regions with their pay-per-click (PPC) campaigns, the client was not seeing a significant return on investment.
Added Google Shopping:
We implemented Google Shopping campaigns to showcase the client’s products to users searching for relevant terms on Google.
Segmented campaigns at state level:
We segmented the client’s PPC campaigns by state in order to target specific regions and tailor the messaging to local audiences.
Optimised feed:
We made recommendations for updates to the client’s product feed in order to improve the visibility and relevance of their products to users.
Optimised bids:
We used data and analytics to optimize bid amounts for specific keywords and ad groups, maximising the return on investment for the client.
Made UX recommendations based on behavioral science: We conducted user testing and analyzed user behavior data to identify areas for improvement on the client’s website.
As a result of these efforts, the client saw a significant increase in sales from the US and Canada. The client was able to effectively reach and convert users in these markets, resulting in a strong return on investment. The client was extremely satisfied with the improved performance of their campaigns and the tangible results achieved.
Case Study: Reducing Cost per Lead and Improving Performance for an Oil and Gas Client
Our client, a company in the oil and gas industry, was working with a previous agency on their pay-per-click (PPC) campaigns but was not achieving a sustainable cost per lead (CPL). The client was looking for a new approach to improve the performance of their campaigns and drive more qualified leads.
Conducted a audit of the client’s PPC campaigns:
We thoroughly analysed the client’s current campaigns, including the keywords, ad copy, landing pages, and targeting. Based on this analysis, we identified areas for improvement and developed a new strategy for the client.
Refined the keyword list:
We carefully reviewed the client’s keyword list and made recommendations for additions, deletions, and changes to the match types in order to improve the relevance and quality of traffic to the website.
Improved ad copy and landing pages:
We worked with the client to develop new ad copy and landing pages that were more compelling and relevant to the target audience. We also made UX recommendations in order to increase the likelihood of conversions.
Optimised bids:
We used data and analytics to optimize bid amounts for specific keywords and ad groups, maximising the return on investment for the client.
Implemented new tracking solutions:
We implemented new tracking solutions to more accurately measure the performance of the client’s PPC campaigns and identify opportunities for optimization.
As a result of these efforts, the client saw a significant reduction in their CPL and an increase in the number of qualified leads generated through their PPC campaigns. The client was extremely satisfied with the improved performance of their campaigns and the tangible results achieved.
Ready To Get Started?
JudeLuxe. Costs Are Bespoke To Your Business.
We know that each client is unique, which means their needs and budget will be different from the next. That’s why our bespoke pricing allows us to tailor a solution just for you!
The price for a bespoke solution is set according to your individual requirements of the business,, the volume of work and expertise required in order to make it successful.
We offer a range of payment options, from fixed fees to commission-based payments. This way you can find the perfect fit for your needs!
Contact US.
- info@judeluxe.com
- 0121 824 7924
- Office 1, Izabella House, 4-26 Regent Pl, Birmingham B1 3NJ
